It's not just about qualifications and experience. A candidate that fits in with your company culture is just as important, if not more so.

Everybody loves a big idea. Learn how focusing on the little things can help you create your next big idea and brand campaign.

Content has a lifecycle, but in the modern marketing landscape, content needs to do more than live online, it needs to create an experience.

“Entrepreneurs who have “fully automated” their marketing… https://t.co/dQeEXfLErM”

Our 2023 report dives into the current state of hiring and the talent outlook for 2023 and shares key trends and findings.

Employee advocacy can be used to support your content marketing and result directly in greater customer retention. Here's how...

Although change is never easy, how leaders approach it makes a significant difference to whether it’s embraced or rejected. By addressing the organizational buy-in context, it’s much easier to move past resistance and stagnation, because your path forward will be shaped by realities rather than banalities. The most successful organizations do this by addressing six components of culture: legitimacy, ownership, relevance, attainability, authenticity, and impartiality.

Business acumen is not something you just learn once. It changes all the time. Here are 10 activities that can keep you on top of your game.

Does brand influence employee experience? Learn how a brand-led experience can improve employee retention and satisfaction.

Conventional wisdom suggests that true creators come up with novel ideas in sparks of genius. Many people don’t see themselves as artists or creators or

Amid 120,000 tech layoffs, 62% of knowledge workers say they don’t feel secure committing to one employer anymore.

Suffice to say that Recruiters and Human Resources professionals are on LinkedIn everyday. It’s always open in their browser. And in order to target top talent, you should always be thinking about how to brand your company through the company page. In this post we’ll take look at some basic tips to empower your employer […]

The Future Does Not Fit in the Containers of the Past. Edition 130.

I took my crystal ball and looked into the future of 13 personalities involved in employee advocacy. Here's what the stars are saying.

Here is the set of questions and answers on how to avoid hiring nightmares that hiring managers should consider during the hiring process. Check it out!

Misalignment costs you time, money, and customers. Here's how to pinpoint it and determine if it's a Crisis of Disconnection, according to HubSpot data

Our Strategy Director, Patrick Kampff, discusses what makes for strong brands during times of crisis and how to weather the inflation storm.

Writing has a lot of rules. But brands aren’t beholden to formulas. Learn how to make context the secret weapon of your brand narrative.

Trust matters. This one word – so loaded with meaning and impact – drives competitive market share and pricing in industry after industry where outputs

Recruiting remains competitive in 2023. How can you achieve talent acquisition success this year? Eight experts share their best advice

Not defining a problem well is one of the biggest obstacles to good decisions; use this simple story structure to help.

Despite a wave of headlines covering layoffs, primarily at tech companies, the U.S. labor market remains tight and hiring remains difficult. Layoffs are actually at a relatively low rate by historical standards, largely because of Covid deaths and the effects of long Covid. As long as workers remain scarce, it will remain a workers’ market and recruitment will be a challenge.

Hi, I`m an employee - a potential brand advocate. Here`s what you need to know about me. (Inspired by Vladimir Blagojević post on B2B… | 13 comments on LinkedIn

If you believe the hiring process is fair, linear, objective and logical, you may be in for a rude awakening. The current process is broken, and once job seekers learn the flaws, you'll be better equipped to proactively create a job search strategy that works!

The Future Does Not Fit in the Containers of the Past. Edition 129.

Last week I had the pleasure of working alongside an Employee Comms team to host a bespoke day for them.During the course of our conversations I touched on the topic of knowledge management.We rarely discuss it in the wonderful world of internal communication. However, there's amazing opportunities to be had when you unlock it.

Consumers are driven by a series of behaviors, learn how tribal drivers can grow brand presence and impact.

Community building is brand building, learn how to succeed in platform-based marketing by building a brand you’d like to be around.

Brands are all about customer experience. Great brands deliver great experiences regardless of whether that experience is the taste of a freshly baked

Every recruiter wants to make a perfect job offer. But pay transparency has changed the hiring rules. So, what should an offer look like now?