You've done your research, scoured LinkedIn profiles, scrolled through Instagram, and binge-watched company YouTube videos. Excitedly, you step into your new workplace, brimming with anticipation.

For many organisations, their EVPs & Employer Brands are associated with recruitment and resourcing. But during these uncertain economic times, we

Becoming more influential at work starts with understanding your office's particular social dynamics, says Stanford University lecturer Matt Abrahams.

It’s a truism these days that best-in-class organizations see brand as core to their end-to-end business operations, as well as to their end-to-end The structural elements of go-to-market strategy is a smart set of ideas to bring into your brand development, strategy and application portfolio of tools.

Once upon a time there was a durable goods company with a large staff of engineers. Management felt that the company would benefit from more creativity.

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Jared Taylor, Associate Director, Brand-led Change. Jared discusses the trends he's excited to see in 2024, misconceptions about Brand-led Change and the importance of in-person connections.

An application acknowledgment email is employer branding real estate no one is using. You should. Here’s how.

With the ascent of remote and hybrid teams over the past few years, the landscape of our work has undergone a profound transformation. Many young professionals started their careers during this tumultuous period, interviewing for and starting new jobs in remote environments. Smart companies are taking proactive steps to support this cohort’s professional development. The author outlines the unique challenges facing early career professionals and how managers can help their employees overcome them.

Reach soccer's pinnacle. Become a global brand. Buy a team. Sign Lionel Messi. David Beckham makes success look as easy as his epic free kicks. But leveraging world-class talent takes discipline and deft decision-making, as case studies by Anita Elberse reveal. What could other businesses learn from his ascent?

An employer brand is a cultural contract between a company and a prospective employee. It’s the promise of shared values and expectations—and it's changing.

The messaging matrix for the fastest growing alcohol brand in Australia for over 5 years. Personalization is over-rated.

It’s the bane of every hiring manager — a deep pool of job applicants with a shallow set of skills and qualifications.But the stack of mediocre résumés doesn’t reflect a dearth in available talent, necessarily.

Have you ever wondered how to build a successful strategic hierarchy for your brand? It's simpler than you think, yet many fail to nail this down. Let's break… | 10 comments on LinkedIn

When you hear the word “influencer,” what comes to mind? Perhaps a YouTuber doing makeup tutorials? Or a 20-something streaming video games on Twitch?

Wharton’s Jonah Berger explains how people can live a more meaningful life if they make themselves the hero of their own story.

In the modern competitive business environment, innovative social initiatives offer a unique avenue for growth, customer loyalty, and employee engagement, often overlooked by organizations. Traditional social efforts like standard volunteering and environmental goals lack impact due to their inability to establish a unique and emotionally engaging identity. The effectiveness of social programs hinges on their alignment with a company’s identity and their ability to resonate with societal challenges, create a strong brand identity, generate excitement, and be scalable. Exemplary cases from Barclays, Dove, Hellmann’s, and Thrivent demonstrate the transformative impact of well-executed social initiatives. These programs not only revitalized brand images and increased public trust, but also significantly boosted sales and customer engagement. Implementing these signature programs requires a committed leadership, a supportive culture, and a passionate team, highlighting an underused strategy for business growth and brand strengthening.

Employee referral networks are a smart way to find talent. But why not reach farther even faster? Learn how on this #WorkTrends podcast

Any branding process generally moves between 5 stages, forming a full branding cycle: analysis, strategy, execution, measurement, and adjustments.

Write tips that help you get things done (no account needed). The internet upvotes the best ones. Discover the crowdsourced list of the top 50 productivity hacks!

Following improvements in early 2023, U.S. employee engagement remained flat for the rest of the year, presenting persistent challenges for employers.

What we all can learn from a broken corporate layoff system

Discover ten specific communication strategies that have helped keep candidates interested throughout their recruitment journeys.

SHARE Barry Silverman, a 30-year marketing veteran, recently earned his PhD in marketing. His dissertation was on the importance of brand and the changing role it plays in the consumer’s decision process. Here, Silverman breaks down his research findings, why they’re important, and how marketers can put them to use. Marketers and researchers have studied […]

The outcry faced by Delta Air Lines over proposed changes in its SkyMiles and SkyClub programs last Fall is a good reminder of the risks faced by brands

Workforce retention is top-of-mind for employers everywhere now. What strategies actually reduce employee turnover? Try these ideas

archived 9 Feb 2024 04:48:47 UTC

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By force of habit, most executives tune down their imagination when strategizing. This is counterproductive, the authors argue. Instead, they offer an alternative: Design fiction. A design technique that immerses executives and employees deeply in various possible futures, it uses artifacts such as short movies, fictitious newspaper articles and imaginary commercials to generate transformation roadmaps. Rooted in the future but helping to act in the present, design fiction results in concrete actions taken to adjust companies’ visions, strategies, and activities to create a better future.

More than 1 in 4 workers in the U.S. now lives in a place where they're entitled to see pay ranges on job ads.