Don’t let an indifferent manager derail your ambition, career values, or goals. Your career is the most valuable — and the most personal — investment you’ll ever make. It’s essential that you reinvest in your potential during tough times by being proactive. Embrace a positive mindset and keep reviewing your career commitments every quarter to track your goals, accomplishments, and insights. Continue to network and broaden your view. Be intentional about engaging with others and kickstarting career-focused conversations. If you can become your own best advocate, soon you’ll look back on this moment and realize it was a catalyst that helped propel you forward.

Leaving your job because you’re dissatisfied with the work you’re doing seems reasonable, but if you haven’t given thought to what would actually make you happy, you might end up in the same dissatisfying situation. It’s worth spending some time figuring out what you actually like about your job before making any moves. Take some time to figure out which parts of your job are the ones that bring you the most joy. That way, as you think about your future, you can best strategize about new positions you might want to aim for. To help you along the way, here are three questions that will provide you with valuable insight into the best parts of your work life.

What's the return on investment, the ROI, on your employer brand or EVP? The answer is remarkably simple.

Proving and communicating the strategic value and ROI of employer branding efforts to leadership.

Recruitment teams may feel at loose ends during a hiring slowdown, but you can use this downtime strategically to level-up your skills and optimize your processes. These seven strategies can ensure that when hiring inevitably picks back up again, you’ll be in a position to win. You can and should be identifying as many opportunities as possible to keep your team engaged and adding value to the business, and to ensure that your team can rebound the moment the market does.

The New Year is often a time of optimism, hope, and change. But how do consumers’ shifting priorities affect businesses? The authors share findings from a recent survey exploring how U.S. consumers are thinking about their New Year’s Resolutions this year and offer seven strategies to help businesses attract and retain customers in this critical time: Help your customers build healthy habits, reach out to new customers, introduce new products, foster consumer loyalty, help customers meet their financial goals, prioritize value, and help your customers do good. Ultimately, the authors argue that retailers must understand how the New Year’s mindset may impact their business — and make their own resolution to anticipate customers’ evolving needs and provide the value that today’s buyers are looking for.

Many companies today are struggling to hire and retain talent, but more often than not the problem is self-inflicted: They’re simply not using a broad enough array of tools, sometimes because they don’t even know the tools exist. In this article, the authors list 40 tools — some familiar but underutilized, others unfamiliar and innovative — that can help companies find and keep the people they need to succeed in both the short-term and the long-term.

The temptation to cut costs is the false belief that without hiring, talent teams have nothing to do. Not nothing. Video employer branding.

Brand narratives typically focus on your Why or How, learn how to combine your How and Why into one powerful story.

Everyone wants to differentiate their brand from the competition, find out how De-positioning can lead to brand differentiation.

Based on events of 2022, here are twelve do's and don'ts to keep in mind as you build your brand in 2023. Do’s 1. Do Know The Business In Which You Do

Learn what exactly an employer brand means and how it's possible to make the most out of yours.

The 5 strategic principles Obama used to beat Clinton in the 2008 Democratic primaries

...Humour and Brand Purpose

In this episode, Marcus Edwardes speaks with James Ellis, Principal at Chicago-based Employer Brand Labs. He’s an author, keynote speaker, practitioner, and podcaster with a wealth of experience across multiple industries for almost a decade. James wrote Talent Chooses You: Hire Better with Employer Branding. The book has been called “the Bible of employer branding”....

The start of every New Year is filled with a flurry of forecasts about the year to come. Almost always, these predictions are wrong, which we chalk up to

Let’s discuss brand loyalty. It used to be a principle of marketing that a brand needed trial and repeat before you had brand loyalty. In fact, at the

Brand voice is often described as the words and grammar you use to communicate with people. But, actually, brand voice is not only the grammar and tone of

Internal communication feels tough right now. We’ve gone through so much as a profession in the past few years, not least communicating and advising our way through a global pandemic. As a result I’m observing a shift in how we communicate inside organisations. Or more accurately, how employees experience internal communication and what their expectations […]

COVID forced organizations to change, but now, organizations must choose what changes to make and design work for the future.

This employer brand podcast is dedicated to making you smarter about recruiting and hiring. It’s time to reinvent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you.

WeTransfer asked 6,500 creatives from 180 countries about how they feel regarding their profession and prospects for the future. Welcome to the fifth edition of the Ideas Report.

By: Chelsea Howard, Founder, Drift Employer Brand Globally, the theme of 2022 workplace & culture strategy was chaos and confusion. Amidst daily news of layoffs, the cost of living crisis and record-high inflation rates (at least here in Canada), HR leaders were tasked with finding ways to continue to attract, engage and retain top talent. A few months back, we published a post called “Fortifying Your Employer Brand Strategy During an Economic Slowdown” where we unpacked the importance of invest

Our Global CMO, Margaret Molloy, and Head of ESG Advisory, Wendy Gerber, discuss the intersection of ESG and brand building for B2C and B2B companies.

In order to create a winning marketing system for your marketing agency, you need to follow these four essential steps.

Is data good for creativity? Learn how big data can be a creative partner inspire new possibilities for your brand.

Starting a new job is one of the most important — and challenging — parts of any professional’s career. All too often, employees struggle to understand the cultural norms of their new organizations, leading to a variety of workplace conflicts. To set yourself up for success, the authors suggest paying close attention to five key dimensions of your new company’s culture: how your organization values and cultivates relationships, how people tend to communicate, how people make decisions, whether individuals or groups are valued, and how accepting people are of change. Developing a clear understanding of these five aspects of company culture will give you the tools you need to be effective in your new role.

Today’s IC must be able to meet the demands of rapid transformation. That fact drives the top internal communication trends in 2023.

Organizational experts offer leaders advice on how to make meaningful changes to increase employee engagement.