Everyone wants to differentiate their brand from the competition, find out how De-positioning can lead to brand differentiation.

Based on events of 2022, here are twelve do's and don'ts to keep in mind as you build your brand in 2023. Do’s 1. Do Know The Business In Which You Do

Learn what exactly an employer brand means and how it's possible to make the most out of yours.

The 5 strategic principles Obama used to beat Clinton in the 2008 Democratic primaries

...Humour and Brand Purpose

In this episode, Marcus Edwardes speaks with James Ellis, Principal at Chicago-based Employer Brand Labs. He’s an author, keynote speaker, practitioner, and podcaster with a wealth of experience across multiple industries for almost a decade. James wrote Talent Chooses You: Hire Better with Employer Branding. The book has been called “the Bible of employer branding”....

The start of every New Year is filled with a flurry of forecasts about the year to come. Almost always, these predictions are wrong, which we chalk up to

Let’s discuss brand loyalty. It used to be a principle of marketing that a brand needed trial and repeat before you had brand loyalty. In fact, at the

Brand voice is often described as the words and grammar you use to communicate with people. But, actually, brand voice is not only the grammar and tone of

Internal communication feels tough right now. We’ve gone through so much as a profession in the past few years, not least communicating and advising our way through a global pandemic. As a result I’m observing a shift in how we communicate inside organisations. Or more accurately, how employees experience internal communication and what their expectations […]

COVID forced organizations to change, but now, organizations must choose what changes to make and design work for the future.

This employer brand podcast is dedicated to making you smarter about recruiting and hiring. It’s time to reinvent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you.

WeTransfer asked 6,500 creatives from 180 countries about how they feel regarding their profession and prospects for the future. Welcome to the fifth edition of the Ideas Report.

By: Chelsea Howard, Founder, Drift Employer Brand Globally, the theme of 2022 workplace & culture strategy was chaos and confusion. Amidst daily news of layoffs, the cost of living crisis and record-high inflation rates (at least here in Canada), HR leaders were tasked with finding ways to continue to attract, engage and retain top talent. A few months back, we published a post called “Fortifying Your Employer Brand Strategy During an Economic Slowdown” where we unpacked the importance of invest

Our Global CMO, Margaret Molloy, and Head of ESG Advisory, Wendy Gerber, discuss the intersection of ESG and brand building for B2C and B2B companies.

In order to create a winning marketing system for your marketing agency, you need to follow these four essential steps.

Is data good for creativity? Learn how big data can be a creative partner inspire new possibilities for your brand.

Starting a new job is one of the most important — and challenging — parts of any professional’s career. All too often, employees struggle to understand the cultural norms of their new organizations, leading to a variety of workplace conflicts. To set yourself up for success, the authors suggest paying close attention to five key dimensions of your new company’s culture: how your organization values and cultivates relationships, how people tend to communicate, how people make decisions, whether individuals or groups are valued, and how accepting people are of change. Developing a clear understanding of these five aspects of company culture will give you the tools you need to be effective in your new role.

Today’s IC must be able to meet the demands of rapid transformation. That fact drives the top internal communication trends in 2023.

Organizational experts offer leaders advice on how to make meaningful changes to increase employee engagement.

Are you a talent acquisition leader looking to stay ahead of the curve in 2023? It's crucial to be aware of and plan for the top trends in #employerbranding…

Organizations need a beckoning frontier, not just to discover new business models and revenue streams, but to fend off uncertainty.

Every now and then, technological evolution brings new applications of theoretical science. In this article, I am going to focus on how to generate unique images based on the human natural language (i.

Employer branding has changed over the last few years, and it's important that organizations understand how to effectively leverage one.

Read more about the notable trends in employer branding for 2023, and get ready as next year will be all about taking action to secure your reputation as an employer.

As we start to rake over the dying embers of 2022, there’s an unavoidable realisation that it’s come around again, that it’s that time of year once more. Eating our body weight in mince pies? Check…

During times of crisis, managers should prioritize individualized consideration and building trust to support employees.

The authors recently studied Fortune 250 companies and ranked them based on the lived experience of three million of their U.S. workers. One of their key findings was that even top-ranked firms fail to deliver consistently on worker advancement. To understand why this is happening, the authors then grouped underperforming companies based on measures of opportunity creation and were able to identify six archetypes of underperformance. In this article, they describe each of those six archetypes in detail and then recommend three main areas that underperforming companies should focus on to improve the upward mobility of their workers: consistently measuring outcomes, investing more in training, and letting go of archaic business models.

Diversity, equity, and inclusion consultant Farzana Nayani explains how to establish and nurture ERGs that deliver outsized benefits to companies and their stakeholders.