How can you identify whether a potential employer has a burnout culture? Will the company support your well-being and productivity? Or will they leave you exhausted and looking for a new job again? The authors offer signals to look for, questions to ask, and ways to evaluate answers during your interview process.

Building an employer brand that attracts Gen Z talent is critical for companies, especially in the constantly evolving world of work.

There is a lot of pressure on brands and business owners to be everywhere all of the time. Learn how a single tactic approach can be a better marketing strategy.

With a clearly defined purpose, brand characters and icons have the power to grow your brand.

Startup founders don’t need to share every detail to win investors or clients, find out how sharing the right information can help your startup.

Discover the power of brand identity! Uncover the key elements that set your brand apart and drive success. Click to learn more.

Employee engagement is the involvement and enthusiasm of employees in both their work and workplace.

Casting in 2023 appears to be getting more and more niche, with Dean Kissick modelling for Heaven and Bella Newman walking the Miu Miu show. No idea who we’re on about? That’s the point.

In the early 1990s, two Russian artists named Vitaly Komar and Alexander Melamid hired a market research firm to survey the public on what they wanted in a work of art. Across 11 countries they then set about painting a piece that reflected the results. Each piece was intended to be a unique a colla

When leaders who are used to calling all the shots start working with peers and stakeholders who are as successful, hungry, and confident as they are, they sometimes find themselves at odds. Their previously successful decisive, command-and-control-leadership style is no longer a viable option. And unless they pivot their decision-making style and reposition themselves as open-minded, collaborative leaders, they might be putting their future success on the line. Thus, the overconfident, decisive leader must go through a mindset change. If you’re a leader who struggles to let go of control over decision-making, the authors present several ways to make the mindset and behavioral changes required to become more collaborative.

The employee value proposition is one of the best tools companies can use to attract, retain, and engage talent.

Reading the daily headlines about the economy made one thing become very clear — the so-called “experts” can’t agree on anything. They don’t know whether a recession may or may not happen or if, indeed, we are already in one. The media loves bad news (because that’s what we pay attention to), so ...

Is brand experience just another meaningless marketing term? Learn how to deliver on the exploratory driver with your brand experiences.

Our former Strategist explores how purpose driven brands are identifying brand champions after three major shifts in how talent navigates corporate America.

Range segmentation doesn’t have to be functional. Find out how a creative approach to segmentation can grow your brand.

What makes for good internal communication formats? How to pick the best channel to reach your empmloyees. Learn all about it here!

We have to release the brakes. To get our minds around the truth that old solutions cannot unlock new problems. We must champion and elevate strategy to its rightful role as being by its very nature an imaginative discipline (nor merely a precursor or fluff-job for somebody else’s). We need to ret

Everybody wants to create a brand that drives action. But find out how being memorable can outgrow action.

Meltwater is a company with a simple product: A database of media contacts. These contacts are otherwise hard to find, as most reporters don’t want every “disruptive” startup out there calling them to beg for a story. Yet for a few thousand dollars a year, Meltwater will give you reporters’ emails and phone numbers — placing you one step closer to that elusive “Featured On:” banner.

There are many misconceptions about employer branding. The most common being that “doing” employer branding equals creating job posts, “we are hiring!” flyers and social media content about the…

Stop saying “people don't leave their job; they leave their manager” - people ARE leaving their job (and the organization) because your company has failed them.

And What to Do About It

Whether you think of him as a friend first, boss second or entertainer third, David Brent’s approach to workplace management was…unique. But is it possible that he’s been long overlooked as a leading strategic thinker in the world of employer brand? OK sure, so there were several monumental HR gaffe

One Amazon employee likes working in person but said the mandate won't benefit her, as her teammates don't work in the same office, so she's quitting.

Hey - it's Ian What’s stopping your brand marketing from driving real sales and revenue? Too much focus on your product, or your purpose. Here’s three mistakes marketers make that stop brand campaigns from selling. Estimated read time: 1 minute & 58 seconds 1. Bland messages Most purpose and...

Doing strategy for outside brands from inside a social platform or publisher isn't easy. If you don't have direct contact with the client then often you're… | 11 comments on LinkedIn

There are no good ways to lose your job. There are only better ways and worse ways. Emily had to experience an all-around mess, and unfortunately she’s not alone.