What goes around, comes around. From the beginning of advertising, expert testimony was the way to sell a brand. From the remarkable RJ Reynolds cigarette

Marketing mostly fails. Most new products fail. Most innovations fail. Most ads underperform. Most algorithms yield marginal improvement. It’s like

"A global perception study, The FutureBrand Index, shows a correlation between a strong brand and business performance."

Google’s Official Digital Marketing Publication. Discover Gen Z’s viewing habits focused on soothing videos for stress relief & relaxation.

The Candidate Funnel is Morphing In a traditional sales funnel, marketing sits at the very top in awareness. The candidate funnel has been much the same, attracting candidates is the main focus of marketing and efforts quickly decline after the initial attraction stage.

Gen Z would rather be anonymous online.

Google's Official Digital Marketing Publication. Discover in-depth research on the buyer decision-making process and purchase behavior.

In the last 10 years I have hired over 300 people.I have found that it's WAY HARDER to recruit senior women leaders, even as a female CEO. Here’s my playbook for how to get great senior women to join your company:— Jaleh Rezaei (@jalehr) August 18, 2022

The common (and mistaken) belief that we generate our best ideas early can actually squash creativity.

The Future Does Not Fit in the Containers of the Past. Edition 105.

Wondering about the role of social media in brand building? Read on to learn about social media and branding with tactical steps and examples.

In a recent Wall Street Journal interview with Brian Cheskey, CEO and a founder of Airbnb, reporter Preetika Rana discussed the way in which Airbnb

A strong, well-defined personality humanizes a brand, making it both distinctly different and relatable in today's cluttered marketplace.

The University of Toronto’s Roger Martin says that leaders need to adopt a retail mindset, by focusing on how employees interact on an individual level.

Fuzzy claims to greater ambition are starting to feel like just another corporate fad. It’s time to replace them with impact statements.

These days, proximity is harder to come by than ever. Even employees who do go into the office may find it empty or populated by coworkers they barely know due to hoteling or hot-desk arrangements. As evidenced by employee engagement surveys, burnout, and attrition across industries, employees’ social and emotional needs are no longer being met. Managers are in the best position to tackle this problem because of the personal relationships they have with each member of their team. But managers themselves need more support. Company leaders and HR teams must support managers with specialized onboarding, training, metrics, and ready-to-use FAQs and playbooks. In these dynamic times, corporate leaders also need to grant managers greater autonomy to cut through some of the bureaucratic red tape and make the right decisions to support their employees in real time. Once managers have the support they need, they can take steps outlined in this article to foster emotional connection, team bonding, and fun to compensate for the loss of proximity in the office.

The emergent company is more like a city than an army.

"The institution cannot love you." Tressie McMillan Cottom

ALSO: "Men have no friends and women bear the burden”

Rebranding a company is never easy at the best of times. Integrating four existing brands to create a new, industry defining brand is a level of complexity that has repercussions across the entire organization. Alan Brew talks with Rachel Trindade, Chief Marketing Officer of Extensiv, about the d...

"Any mismatch between a perceived point of difference and its expression means your USP won’t always translate."

Branding checklists are crucial to building a brand. For anyone looking to cover all the bases, we’ve made the ultimate branding checklist.

Employee happiness is essential. A few small changes can do wonders to help contribute to or increase employee happiness in the workplace.

Are you wondering how you can fix the stresses of the supply chain? Click here to find out why talent communities might be the answer.

I was inspired by my first job search when I was 16 years old. At that time, I was looking for my first trainee job as fresh graduate and I had no clue what to look for.

Once you get past compensation, medical, dental, vacation, retirement, and all the rest, what benefits can candidates expect if they join your company? At many organizations, the major benefit they're offering is career growth (or any number of synonyms like opportunities for advancement, job growth, development, etc.). You can see this in the preponderance of job ads containing phrases like 'professional growth' and 'career opportunities.' Search those phrases on any job board, and you'll see tens, or even hundreds, of thousands of results. In principle, offering career advancement and growth is great, but there are two big problems.  First, phrases

According to an employer branding expert, companies often become fixated on the idea of refreshing their employer brand when it really may not be necessary.