Big brand stories start in the smallest places. Learn how to make a bigger impact for your brand by putting the details first.

Candidate touchpoints are critical to your recruitment process. From sourcing candidates to the point of hire, discover how to humanize it.

Managers are really having a moment. Between the Great Resignation, a lingering pandemic, employees demanding flexibility, skyrocketing mental health challenges, a looming recession, and general uncertainty, more and more employees are turning to their direct supervisors for direction and support. Unfortunately, managers aren’t always prepared to meet their moment because they’re woefully under-trained and overworked while tasked with leading their teams during heightened turbulence. To retain your managers — and the employees who report to them — you need to invest in their development. The author presents three ways to do it.

Here's an awesome content calendar template that will help you be more strategic with how, when, and what you communicate for better results.

Marketing Podcast with Ann Handley In this episode of the Duct Tape Marketing Podcast, I interview Ann Handley. Ann is a Wall Street Journal bestselling

In June of 2011, a retail sea change occurred. Storied brand, J.C. Penney, hired Ron Johnson, who led the success of Apple’s brick-and-mortar stores. Mr.

ESG has been important to companies and to investors though recently there has been some blowback from certain segments of the market on whether ESG is a

In an era of complex ethics algorithms and DEI/CSP/ESG checklists, simpler is better.

The hiring market is down in industries like tech. Still, companies cannot deprioritize talent acquisition. What does 2023 hold?

Change is a fact of business life. And "culture-add" hiring is a powerful way employers can prepare for change. Learn how to make it work

When it comes to strategy, one way to meet radically new expectations in your industry is to draw from the impressive and surprising strategies that are being used in other industries. Why can’t interacting with an insurance company be as responsive and transparent as interacting with Uber? Why can’t checking into a hospital be as seamless as checking into a hotel? These are the sorts of questions that more and more customers are asking, and the questions that a winning business strategy must answer. You won’t find those answers if you limit your strategic vision to what other companies in your field are doing. Remember, your competitors aren’t always who you think they are.

As undervalued performers become more visible, they also gain more options to leave their employers.

For Canada, growth in real GDP is projected to slow from 3.2% this year to 1% in 2023 before strengthening to 1.3% in 2024, according to the OECD. At the same time, we are in the midst of chaos for the workforce, inside Canada and globally. A multi-factoral shortage of skilled labour and a turn toward a more agile workforce and an economy that is increasingly geared toward the 'gig worker' has created more pressure than ever before for executives to expand and reimagine human capital strategies.

WeTransfer asked 6,500 creatives from 180 countries about how they feel regarding their profession and prospects for the future. Welcome to the fifth edition of the Ideas Report.

A powerful brand is the consistent identity of a trusted source. A powerful brand reflects its trusted reputation for quality, leadership, and integrity,

The key to B2B branding is differentiation. Learn how to improve your B2B messaging by connecting emotionally with your consumers.

Episode 8 of the Take on Tomorrow podcast features Standard Chartered’s group head of human resources, Tanuj Kapilashrami, and the joint global leader for PwC’s people and organization practice, Pete Brown, on changing workforce expectations.

Culture is divided and so are brands. What do brands need to do to navigate a polarized society?

The branding color psychology myth (as shown in infographics) is still prevalent among marketers today, despite being debunked repeatedly by expert marketers.

The creator economy has made influencer marketing more popular. Learn how the strategy can benefit your business.

Learn from the founder of The Tilt and Content Marketing Institute on how marketers can work with content creators, and why they should.

To grow, B2B brands need to build better emotional connections. Could a character or mascot be right for your brand?

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Despite a near-universal desire to work for an employer that supports their well-being, many say companies don’t currently do this.

45% of American workers wouldn't wish their job on their worst enemy.

The Relative Aspect of Competitive Advantage Positioning

SHAREThe purpose of a branding workshop is for business leaders and branding strategists to define the strategy or vision for the brand. The workshop environment facilitates collaboration, ingenuity, more off-the-wall ideas, and communication. In short, it gets everyone creative and on the same page. If you’re leading a branding workshop, the ideal outcome is that […]

Is purpose really the most important part of your brand? Find out how de-positioning can be the secret to growing your brand and business.

This video posted by Samuel Bendett got my attention. It shows a drone made of sticks and a few plastic propellers powered by a simple motor. Have a look.

Rebranding isn’t just about outputs, it’s about taking the opportunity to find new brand opportunities and unexpected outcomes.