Recently, an article appeared in the journal Behavioral Scientist. The authors looked at choice. But, unlike the majority of choice studies that focus on

Learn all about what it takes to become a social-led brand.

“The Future is ‘Plastics’” was uttered 55 years ago in1967’s groundbreaking movie “The Graduate”. The “plastics” industry then boomed for decades but

Learn the three reasons business strategies fail — and how you can succeed, according to the Strategy Hacker.

Does your company need brand or business strategy? Learn why brand strategy is the secret to adapting your business to the future.

Videos take viewers to offices, happy hours, and meetings.

The lovely and talented Blair Enns joins me to explore the question: WHAT IS STRATEGY?Ditching HourlyEpisode 222February 9, 2021★ Episode details: https://sh...

Emerging Trends in Hiring Job Requirements

As a mentor to business professionals, I find that many are frustrated that peers and managers don’t recognize the true value of their contr...

Organizations are reexamining how they recruit, develop, and retain talent. They have to, because the pandemic has accelerated three already existing trends among employees: the search for meaning; the desire for flexibility; and the pace of technological transformation. Employees increasingly are bringing a new set of values, needs, and desires to the workplace, and the worker-employer contract is changing as a result, fundamentally and permanently. In this new environment, companies need to make six changes to succeed if they want to attract and retain talent. This article describes what those changes are and suggests how best to make them.

It’s certainly not as catchy as “quiet quitting,” the buzz phrase of recent months. But not everyone is disengaged from their jobs.

Brand books are important, but activating your brand requires education. Learn how to better put your brand into practice with Brandingmag.

Learn the best KPIs for internal communicators and tips on how to measure them effectively and prove your team's ROI!

Little Black Book, Colenso’s Chief Strategy Officer Rob Campbell peels away the layers that create noise, not clarity

Experiments with LinkedIn data show that the weakest ties between individuals have the greatest impact on job mobility.

In an effort to improve diversity in the workplace, many companies are now setting diversity goals and posting progress reports. This is a promising move, but for it to be effective, companies have to do it right. Their goals and reports need be detailed to create transparency; they need to be shared with insiders and the public to induce accountability; and they need to be accompanied by action plans to promote change. The authors discuss research showing that when companies have followed these principles, they’ve seen notable increases in women and people of color in management — and the authors suggest that the same can be done for members of other marginalized groups if companies expand their goal-setting and reporting.

Advice on addressing toxic leadership, toxic social norms, and work design to improve corporate culture.

Getting and keeping your audience’s attention can be a challenge. Learn more about how you can pull people in and keep them coming back for more in this blog.

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Our employer brand experts answer the five most frequently asked questions about employer brand.

LinkedIn relied on its user agreement to gain consent to research millions of users.

If you want to find people who share your values, tell them what you value.

Developing your employer branding or careers website? Maybe you're looking for some supporting statistics. You’ve come to the right place.

A little corner of the internet to find great landing page copywriting examples.

Traditional jobs have grown more quickly than digital-economy jobs in the pandemic’s aftermath, according to our Cognizant Jobs of the Future Index, but other trends point to what the future of work will look like.

Paradoxes are both familiar and common to the human condition. They are brain teasers that reveal faults in our senses and errors in human logic. Authors

In our post-pandemic world, brands are dealing with changed customer behaviors. Attitudes about and usage of technology leap-frogged decades. How and

Social media channels are always battling for top spot. See which platforms are gaining traction and which are falling behind with consumers in 2022.

Choosing the right listening style can help close the gap between what a speaker needs and how a listener responds.

In 'going purpose', Patagonia may have killed the thing it loves. Now, rather than relying on conflicted billionaires, we should embrace the humour and humility of Paul Newman.