What can businesses do to make an impression on potential candidates and outpace their competitors when it comes to talent acquisition? A well defined employee value proposition (EVP) is an important first step
17 Simple Yet Effective Tips for Hiring Managers to Interview Job Candidates Better
If you are a hiring manager willing to learn the art of interviewing, here are 17 simple yet effective tips that can help you interview job candidates better.
6 Brand Strategy Models For Focus And Structure - Branding Strategy Insider
For over 20 years, I’ve been working in or running my own branding agency. First design side, and then moving strategy side, I’ve learned a thing or two
Why Community Branding Efforts Fail - Branding Strategy Insider
As I traveled the U.S. giving talks to economic development professionals on how their community brand could uniquely deliver the American Dream, I had
Employee Value Proposition (EVP) Postpandemic Should Focus on the Why
.@Gartner_HR research shows only 31% of #HR leaders believe their current employees are satisfied with their employee value proposition. The EVP for a postpandemic workforce must orient toward employees as people, not workers. Read on. #GartnerHR
Why Employer Branding is the best thing to happen to your business
You’ve probably invested a lot of your time, energy, and marketing resources in branding as a company. You’ve looked into ways to position your brand, its products and services at the top of searches for your potential clients.
In an ideal world, if your company hires people who perfectly fit your corporate values, you should have a crop of high performers perfectly aligned with your strategy, brand, and more. Unfortunately, quite a few companies have not adequately defined their values. A recent Leadership IQ study, “Why Company Values Are Falling Short,” shows that only…
Strategy+business contributors have been doing some deep thinking on the seismic changes that have shaken offices—and home offices—over the past two years.