Having good recruitment processes is key to making placements. Here are some ways to innovate them.

Definition of rebranding: Branding is the combination of actions taken and tactics employed to create and maintain a brand.

Customer experience-based marketing works at cross-purposes with itself. Inherently. A better experience is always a worse experience. On the one hand,

"We are inherently programmed with something called the ‘context-dependent memory’ syndrome, which means that we tend to forget something very easily as soon as it gets out of context."

Kurt Kretten advises designers in the post-advertising era to "embrace the messiness of it all, from platforms to technology and culture.

"The connection begins with the brand listening and responding to its audiences with courage and honesty. No matter how hard the organization tries, it will never connect with everyone."

How do you turn your Information Monster into a Story Rainbow?

From interview logistics to how an organization retains its talent, experts share advice on what makes the best modern hiring strategies.

No matter what is going on in our world of work, nothing is in our control. We can influence. We can try, but at the end of it all, it’s out of our control. Don’t get me wrong, I LOVE control. I love to be in control of my life and livelihood, it’s why I have chosen to start my own business. Just

A big culture–strategy disconnect can be catastrophic. Only a formal assessment based on objective data can tell you if your organization is ready to transform.

Strategy should be a creative exercise but companies frequently end up with plans that look very much like their previous ones. Strategy expert Graham Kenny describes a three step process for avoiding this trap: 1) open your mind to ideas from external stakeholders, 2) take a cold, hard look at where your performance is failing, and 3) study companies in other industries that have solved these problems.

Are you wondering how to create a virtual company culture that's more than just a Zoom happy hour? Click here to discover a few strategies that can help.

What goes around, comes around. From the beginning of advertising, expert testimony was the way to sell a brand. From the remarkable RJ Reynolds cigarette

Marketing mostly fails. Most new products fail. Most innovations fail. Most ads underperform. Most algorithms yield marginal improvement. It’s like

"A global perception study, The FutureBrand Index, shows a correlation between a strong brand and business performance."

Google’s Official Digital Marketing Publication. Discover Gen Z’s viewing habits focused on soothing videos for stress relief & relaxation.

The Candidate Funnel is Morphing In a traditional sales funnel, marketing sits at the very top in awareness. The candidate funnel has been much the same, attracting candidates is the main focus of marketing and efforts quickly decline after the initial attraction stage.

Gen Z would rather be anonymous online.

Google's Official Digital Marketing Publication. Discover in-depth research on the buyer decision-making process and purchase behavior.

In the last 10 years I have hired over 300 people.I have found that it's WAY HARDER to recruit senior women leaders, even as a female CEO. Here’s my playbook for how to get great senior women to join your company:— Jaleh Rezaei (@jalehr) August 18, 2022

The common (and mistaken) belief that we generate our best ideas early can actually squash creativity.

The Future Does Not Fit in the Containers of the Past. Edition 105.

Wondering about the role of social media in brand building? Read on to learn about social media and branding with tactical steps and examples.

In a recent Wall Street Journal interview with Brian Cheskey, CEO and a founder of Airbnb, reporter Preetika Rana discussed the way in which Airbnb

A strong, well-defined personality humanizes a brand, making it both distinctly different and relatable in today's cluttered marketplace.

The University of Toronto’s Roger Martin says that leaders need to adopt a retail mindset, by focusing on how employees interact on an individual level.

Fuzzy claims to greater ambition are starting to feel like just another corporate fad. It’s time to replace them with impact statements.

These days, proximity is harder to come by than ever. Even employees who do go into the office may find it empty or populated by coworkers they barely know due to hoteling or hot-desk arrangements. As evidenced by employee engagement surveys, burnout, and attrition across industries, employees’ social and emotional needs are no longer being met. Managers are in the best position to tackle this problem because of the personal relationships they have with each member of their team. But managers themselves need more support. Company leaders and HR teams must support managers with specialized onboarding, training, metrics, and ready-to-use FAQs and playbooks. In these dynamic times, corporate leaders also need to grant managers greater autonomy to cut through some of the bureaucratic red tape and make the right decisions to support their employees in real time. Once managers have the support they need, they can take steps outlined in this article to foster emotional connection, team bonding, and fun to compensate for the loss of proximity in the office.