Three research-backed strategies.

As the COVID-19 pandemic continues, there’s a lot of confusing information about what it’s doing to the job market. Companies are still trying to figure out work-from-home policies, some industrie

It’s the buzzword of the year, but discussions about purpose require rigor to make them meaningful.

Are you having trouble finding the best talent for your company? Click here to discover ways that you can stand out to steal the best talent on the market.

"Niching down means identifying a smaller segment of your audience to target, so you can deliver a more specific and tailored offering that speaks to them directly . . ."

Creating a strong brand ambassador program makes your employees the best brand ambassadors. Find out how.

"Growth at the cost of what? Never-ending growth is no longer viable. It’s unsustainable."

To take career development to the next level, organizations should prioritize employee learning initiatives sooner rather than later.

Recently, General Electric, Toshiba, and Johnson & Johnson each announced that they will be breaking up into smaller companies. We address the question at hand, "What will happen to their respective employer brands?"

Without a doubt, the format of video takes the lead as the most popular form of social media content that exists today, and recent statistics only reflect this trend: 500 hours of videos are uploaded to YouTube every minute; and each day, YouTube and Facebook users watch over a billion and 8 billion hours of video, respectively. This means that, as it concerns your company’s employer brand, leveraging the format of video is becoming all the more important. After all, a well-crafted video that br

Get eight best practices to think about when moving to a hybrid work environment.

"There are more nicely designed, minimalistic brands out there than we can count, most of which are not memorable."

As athletes are getting ready for the Olympic Winter Games Beijing 2022 in February, the IOC shows what can be accomplished when we #BelieveInEachOther.

Business leaders often are tempted to focus on strategy over culture. But the strongest companies take four key actions that deliver the best of both.

Being the “only” can leave you feeling as an outsider when you just want to be in. Learn how to view your status as a strength, not a stigma.

This post is for high-growth startups, Heads of Talent, internal recruiting teams, and marketers who value recruiting.  You’re why I still believe that... 34 comments on LinkedIn

LinkedIn0Facebook0Tweet0Email0Print0 Crafting great employer brand content starts with great employees. Flashy videos and all the bells and whistles in the world don’t build emotional connections that effective employer branding thrives on. It’s your employees’ experiences – their highs and lows and the careers they’ve shaped with you – that people want to hear about. That’s […]

This is a 10-bullets weekly pit stop for all interested in effective employer branding. Follow me to get the alert when a new piece is released ❤️ ---- 1.

Here are 5 ways leaders can use the Great Resignation to reevaluate what their business stands for. This VP of people calls it the ‘Great Realignment.’

Sure, you've studied the basics, but persuasion doesn't stop there. There are countless other persuasion techniques that you could be using on your site.

The narrative that AI is a benevolent tool that improves human jobs is being challenged by the issues and problems it generates in the real world.

Wharton faculty offer advice on how companies can keep up with the complex demands of consumers by adopting a modern approach to customer lifetime value.

The practices of astronauts offer a model for successfully adapting to remote and hybrid work.

Research on why people are drawn to goods that feel artisanal and handmade.

"Empowering your employees to share a positive opinion of your brand can also be incredibly helpful for growing your reputation as an employer."

To retain your employees, you must embrace a more human and caring workplace

Becoming a certified Predictive Index partner has enabled me to realize the depth of business strategy to people strategy.

In my career it’s possible I have personally emailed 10 million people via campaigns or automation. Sometimes it works well. Sometimes…not so much. Earlier this year, I started working with a wonderful and supportive customer who wants to try everything to see what works. Over the course of the past