What’s Next for Employer Branding?
Employee Advocacy: Empower Your Team to Tell Your Story
"Empowering your employees to share a positive opinion of your brand can also be incredibly helpful for growing your reputation as an employer."
As The Great Resignation Accelerates, CEOs Face A Grand Reckoning
To retain your employees, you must embrace a more human and caring workplace
Council Post: 12 Top Certifications HR Professionals Should Pursue To Enhance Their People Skills
Becoming a certified Predictive Index partner has enabled me to realize the depth of business strategy to people strategy.
Talent Community Email Hacks (That Work) — Parsons Strategic Consulting
In my career it’s possible I have personally emailed 10 million people via campaigns or automation. Sometimes it works well. Sometimes…not so much. Earlier this year, I started working with a wonderful and supportive customer who wants to try everything to see what works. Over the course of the past
Aligning brand and demand: the future of B2B marketing
Everyone in business-to-business (B2B) marketing agrees brand is important. Without adequate investment in brand we fail to create future demand, we reduce loyalty, we have to lower prices and we make our demand gen dollars less effective.
Bryqs-Big-Book-About-Culture-1.pdf
Shared with Dropbox
CommTech Catalog by Integral - We find the right tool for you!
Explore our CommTech Catalog for the digital tools, and techniques to understand, engage and optimize your employee experience.
5 useless questions to remove from engagement surveys - Ragan Communications
Remove the fluff with no clear path to action, and you’ll get higher response rates, better data and more robust answers. You’ll also build trust and waste less time. The purpose of an employee engagement survey is to increase employee engagement. The purpose is not to idly measure, satisfy executives’ curiosity or establish a baseline. […]
21 Experts on the Future of Expertise - Future
How is expertise being redefined in the modern era? We're witnessing either a golden age of expertise or an unmitigated crisis, depending on who you ask.
The people you meet when implementing change
state-of-employer-brand-part-2.pdf
Council Post: Why Employer Branding Is Still A Key Priority In 2021
After the significant disruption to recruiting and hiring over the last year, it’s become clear that companies need to make employer branding a top priority in 2021 and beyond.
Making the Business Case for Your Marketing Budget
How CMOs can move beyond short-term metrics and convince their colleagues that long-term growth requires patience.
These Strategies Will Help You Influence How Decisions Get Made
Negotiators who understand the most common decision rules — majority rule, chair-decides, and consensus — are more likely to get their way.
The Importance of Form and Content
". . . strategy positions a brand, describing its relation to its competitors and to its consumers. It dictates the form of all that follows, so why is it formless itself?"
Aussies Are Encouraged to Turn Dreams into Reality
In a campaign by Howatson+Company, Plenti inspires Australians to stop keeping their dreams stuck in "inspiration boards" and instead turn them into reality.
Employer brand is becoming more important than the brand itself: Experts - ETHRWorld
Interacting with ETHRWorld, industry leaders shared their views on the importance of Employer Branding in hiring the best talents, ways to strengthen ..
There is no easy fix to hiring.
A few days ago, this poll appeared in my LinkedIn feed: What is the best thing companies can do to attract AND RETAIN talent? This question gives me nightmares. Not only because, I hear it several times a day, but because there is no answer.
reinvent-your-evp-for-a-postpandemic-workforce.pdf
Employee Value Proposition Survey Questions - HR Toolkit | TurboHire
Why is it important to ask Employee value proposition questions? Defining your company’s Employee Value Proposition is a significant part of your recruitment marketing and employer branding strategy. To attract the type of candidates who will thrive in your workplace and personalize your talent acquisition strategy, you must clearly define all the values you […]
How Sharing Our Stories Builds Inclusion
Numbers don’t inspire changes in behavior — people and stories do.
A User’s Guide to Open Strategy
A framework for opening up your company’s strategy process to outside participants without giving away your game plan.
Tackling the Allyship Gap at Work
People can take meaningful steps to become more effective allies for members of marginalized groups at work.
How to Attract Top Tech Talent
An analysis of Glassdoor data sheds light on three factors candidates care about most.
Is Compensation No Longer King? It’s Complicated.
How to Create an Employer Value Proposition to Attract Top Talent
Having a good employer value proposition can help you attract the best talent. But how do you create one? Click here to find out!
What is a Brand Personality, According to Marketers Who've Developed Them
Learn why brand personality matters. Plus, how to create your own brand personality, and examples of powerful brand personalities.
3 Tips to Create a Brand Archetype for Your Business [+ 4 Examples] https://blog.hubspot.com/marketing/brand-archetypes
Find out what the 12 brand archetypes are, learn why every brand should have one, and see examples from popular brands.
Reverse Branding – It’s Easier to Know Who You Are Not
"Many other companies are still not at the right time to have this work developed. This does not mean that branding is not crucial to their survival in the market."