Your employer brand is what tech candidates think about your company. In today’s competitive marketplace, companies with a strong brand stand out from their competitors. Discover why employer branding is important and how it can help you attract the right tech candidates.

Should Agency recruiters turn their definition of a ‘good client‘ on its head? There are limited candidates. These candidates have wildely changing priorities. Are we being smart enough about where the likely hire actually is? For the first time in a long time, maybe ever, I have started to feel that smaller and medium-sized businesses […]

Your company purpose can’t materialize without it.

Short-burst, virtual collaboration modules can help employees solve problems quickly and creatively.

At the end of  2021 Time Magazine and Financial Times both selected Elon Musk as person of the year. There is a lot to be said for Mr. Musk’s selection.

An analysis of five dog food brands' positioning strategies. The article includes real-life examples and key takeaways for each brand.

Learn what a marketing strategy framework is and how it will help you improve your marketing strategies.

‘Buying a brand for the first time does not require a major conversion, just a bit of mental availability’ A new brand has to build ‘essential memories’,

Let’s compare what happened recently in women’s tennis with what happened two years ago in the NBA.

#WF25 Making better organisational decisions – asking big questions, cognitive bias, the rise of people analytics and enabling smarter teams

If you’re a business leader with big dreams and a big need for talent but you don’t have the McKinsey draw? Good news: You don't have to. But take a lesson for two rom The Firm's playbook.

The skills needed in many roles are continually changing—and sources of talent are too.

As the nature of work continues to change, clear internal comms strategies have never been more important. The progress made by corporate leaders in adjusting to pandemic-related challenges may not be quite as rosy as they think. A huge disconnect appears to exist between the views of executives and those of employees regarding the future of work, […]

Taking a step back can help you find the right path forward.

We highlight the need for brand architecture in brand management, explore 3 brand architecture models with practical examples, and outline their pros and cons.

Companies often have inspiring purpose statements, such as “to bring health through food to as many people as possible” (Danone), “to connect everybody to

World’s Simplest Brands asked more than 15,000 people across nine countries which brands and industries provide the simplest experiences.

There is a wealth of research that suggests humans are more biased toward beginning, advancing, and maintaining romantic relationships than they realize, according to a new article published in Personality and Social Psychology Review. Rather than being highly selective, people appear to have a tendency to push relationships forward, even when things are not going well. ...

"Find a way to respectfully end and move on from the topic if you’re pressed further"

For companies looking to hire (and retain) workers amid the Great Resignation, here’s what you need to prioritize this year.

Why turning commerce into culture is the best go-to-market strategy

Borrowing from philosopher Ludwig Wittgenstein, brands should not be defined by what they are, but how they are used. Trying to inject a profound meaning into brand is merely an exercise in ineffective positioning.

Learn about the unique elements that help give your brand a unique identity and draw inspiration from high-quality examples from existing brands.

Gen Z has very different expectations of work compared to previous generations, here's how to tailor your hiring and retention efforts.

MIT SMR’s expert contributors weigh in on the skills and strategies managers should embrace in the year ahead.

It’s the planning time of year. Which for me means RFP’s and lots of conversations with organizations and businesses attempting to change. Some people have their ducks in a row, they know who they are, where they’re going and have a strategy in place to get there. While others are looking for a solution from […]