EVP is dead! Long live EVP! The question I hear most often these days talking with colleagues, with clients, reading news, watching the news, is “what the #$% is going on.” We’re in an epoch, a rough patchy one.
4 ways to help your team move from tactical to strategic communications - Ragan Communications
Learn how to stop being an order taker and take the lead as a strategic advisor. Given the digital, always-on nature of work, communications professionals are moving at an insanely fast clip these days. The need to respond to colleagues’ requests requires tactical action, and that means we risk losing strategic foresight. But fret not: […]
Three Surprising Ways AI Can Drive More Successful Job Searches - Recruiting Daily
AI job search is more than robots crunching numbers somewhere in the cloud. Games, matchmaking, data - the possibilities of AI are (probably) limitless.
"When customers are obsessed with you, it always leads to an increase in revenue. You spend less on customer acquisition but reap high patronage from consistent repeat patronage and brand evangelism by customers."
So much has been written about the value of organizational culture, for instance here, here, and here. But it’s much harder to find good information about how to actually go about building and/or transforming culture.
Tips and tricks for shooting, editing and producing videos from home - Ragan Communications
Some easy ways to ensure your home-produced videos are polished—from lighting and framing to preparation and length. As if video producing wasn’t hard enough in a controlled studio setting, now we have to turn our unpredictable home environment into a film set. The good news: We’re all in the same boat. Even journalists like Savannah […]
A holistic employee branding involves more than spinning up a couple new graphics. After completing these steps, you’ll be ready to execute a winning strategy.
How to help your business 'win the digital shelf'...as told by chewing gum & Mads Mikkelsen. | LinkedIn
For millions of shoppers worldwide, picking up chewing gum at the till is instinctive. It's what you grab when filling up the petrol tank, buying lunch or waiting to scan your weekly shop.
Driving Transformation by Understanding Your Customers | LinkedIn
Part 3 of Allyn Bailey’s Series on Driving Talent Acquisition Transformation I’m back and ready to take on part three of this transformation series. If you remember, I left off with Finding the Heartbeat of Your Transformation, where I talked about the importance of aligning your organization aroun
‘Great Attrition’ or ‘Great Attraction’? The choice is yours
A record number of employees are quitting or thinking about doing so. Organizations that take the time to learn why—and act thoughtfully—will have an edge in attracting and retaining talent.
Developing a Rock-Solid Employer Branding Content Strategy - Brandwagon
LinkedIn0Facebook0Tweet0Email0Print0 A good employer branding content strategy delivers engaging content that connects with your audience and inspires them to join your company and advocate for your brand. But your content needs to do more than simply sound appealing to your external audience. It needs to resonate fully with your internal audience too. It’s no good […]
#TBT: Pause Your Everyday Duties with #AdoptABreak
Given that many people forgot how a break feels like because of the WFH, Pony Malta convinced people to embrace a well-deserved break via #AdoptABreak campaign.
U.S. young talent chose their ideal employers in 2021 | Universum
New York, September 9th, 2021 Universum presented today its annual ranking “The Most Attractive Employers of the United States” revealing the findings for the U.S. portion of its global Universum Talent Research 2021 survey. This year Universum’s data is based on responses from 51,247 students interested in 159 …
The Long and the Short of It maps exactly onto the challenges of global marketing
The boundaries between marketing teams' responsibilities become clearer if you simply make brand strategy a global job and targeted activations a local one.