The most 'magical place on earth' is having a hard time keeping its promise.

"Not everything is a brand. Everyone is not a brand. Everything is not a brand. Sorry, but that’s the way it is."

In our volatile world, bravery is no longer the purview of caped crusaders. Instead, it’s an essential, though unexplored, capability that all leaders must develop. Bravery is the one force that will make a difference in an environment craving changemakers.

"When you look at your brand as a community, you’ll quickly see that your internal community of employees and suppliers/vendors are essential residents."

Use your return to work plans as an opportunity for recruitment marketing—here's how to create compelling candidate content from Stories Inc.

Thwarted ambition led serial entrepreneur Luke Burgis to author a clear-eyed examination of his own unconscious desires.

Some companies’ lists of principles are short enough to be easily remembered, while others have more than a dozen entries. Maybe some editing is in order.

What if you posted a job and nobody wanted it? This is the situation that numerous businesses face today, particularly in the service industries and health care. In Texas alone, there are approximately 23,000 open positions for nurses, and the situation is getting worse. Between burnout attrition and a historical lack of a development pipeline, there just aren’t enough candidates to meet needs.  In other industries, the rapid response of companies to add automation and other technology to operations has accelerated the shift in on-demand skill sets, jumping to a scenario experts expected 10+ years down the line. Long story

Assessing candidates based on skills, rather than their last job title, can help fill critical roles with the best talent.

If you were to sit me in a room with a pen and pad and ask me to describe the difference between sales and marketing, there's a good chance ...

A new survey from the Center for Talent Innovation sheds light on the problem.

Creativity isn’t something that comes naturally to everyone. It’s also something that isn’t necessarily encouraged in our society and careers. If you aren’t an artist, musician, or someone in an “artsy” field, you might wonder why creativity is important. If it’s something that doesn’t come easily, is it impossible to be creative? Thankfully, that’s not …

Business models define revenue generation; brand models define growth trajectory

Register now for Hung Lee's event on Crowdcast, scheduled to go live on Friday August 06, 2021 at 2:00 pm BST.

The media continues to get the rise of remote work wrong Every employee knows the stories by CEO's of big companies + landlords who own offices are false I've spoken to 2,000+ remote workers in the last 12 months A few predictions on what's going to happen [ a thread ] 💻🏠🌍

Results from a new survey show that employees would accept significant cuts to pay, PTO and benefits to avoid going back to the office.

As physical and virtual realms converge, people will think differently about goods and services, differently about society and differently about the role of companies and organizations in their everyday lives.

While the pandemic impacted all of us, the youngest generation has arguably borne the brunt of this tumultuous season when it comes to the world of work.

How do we improve in the face of complexity? Atul Gawande has studied this question with a surgeon's precision. He shares what he's found to be the key: havi...

Research identifies four factors behind their success.

Job postings often emphasize employer branding by focusing on the company. The problem with that is that a job post should focus on...the job. In his groundbreaking 2019 bestseller Nine Lies About Work, Marcus Buckingham, had it right when he cited in Lie No. 1 that people really don’t care which company they work for. Yet many job posts focus heavily on employer branding. What’s more, they often speaking in generalities about the organization. Those are sometimes powerful generalities, but usually they are generic: Opportunities to succeed! Leading the way!  Serious, ideal candidates crave specifics. They demand knowing if potential

Maintaining ties to your company’s alumni can yield intelligence, new business, and superior recruiting.

"The question is, who owns the brand? Do brand managers still have a job when the audience is as responsible for the end artistic product as they are?"

As communicators, we all know the power of the written word. However, it’s sometimes easy to forget the power that can be wielded by individual words.

Here’s a peek at what seven of the amazing leaders featured in Heart First (publishing August 2, 2021), had to say about showing your human side, communicating better and often, and leading with heart.

If understanding the market is about understanding yourself to set your business strategy while also understanding your customers and their needs and The purpose of positioning is to help buyers to quickly understand your offering, so when they are searching for solutions to buy, they can identify why your brand is relevant for the job they are trying to get done.