So you’ve got a seat at the table, but what digital employee experience resources and plans are you creating to keep it? Use these three steps to get ahead of the boardroom conversations.

We estimate the distribution of television advertising elasticities and the distribution of the advertising return on investment (ROI) for a large number of products in many categories. Our results r...

You know toxic workplaces are bad for mental health. You'll be surprised by how bad.

LinkedIn0Facebook0Tweet0Email0Print0 From their very first touchpoint with your business, candidates need attention. Savvy employers know they must do all they can to ensure their candidate journeys are as positive as possible, and most importantly, that they align consistently with the employer brand messaging throughout.  The most effective path to an optimal candidate experience is with […]

How to create a content marketing strategy your customers will love, in seven steps.

The past 18 months have only accelerated the fact that employment is no longer a simple exchange of pay and benefits for work. When we brand and market employment as a contract, we ignore the importance of the complex relationship employees have with work. It's time to evolve beyond EVP.

Posted in r/science by u/smurfyjenkins • 26,508 points and 1,285 comments

Welcome to a highly curated collection of the top articles, reports, benchmarking, podcasts, videos, and more in all things people.

In 2020, a shift in the art world that helped the German digital art duo known as Looping Lovers to discover their niche. In the absence of in-person exhibitions, people turned their attention to virtual alternatives. With this shift came a new community of artists and fans who recognized, appreciated, and valued their work.

So, it's the Tokyo Olympics very soon and there are numerous issues around the safety of athletes, the lack of fans, and whether it should be going ahead Creativity is a process. In an ideal world, we would judge originality of a process, and not of a final 'thing'.

We believe that the ultimate goal of brand equity building is to move the consumer from brand awareness to brand insistence. Brand insistence is reserved These five areas of emphasis and activity are critical in becoming a category-of-one-brand where there are No Substitutes.

"Over the years, I have gained some valuable insights into the financial impact of a brand change or rebrand, having consulted on different rebranding programs."

"By including copywriting early on, the brand will have an easier time conveying a coherent message and tone that lifts the brand rather than distract or feel awkward."

And how to make it more likely that they’ll stay.

Trying to find a job is its own special kind of hell. Sending out your résumé and cover letter to potential employers takes so much time and emotional energy and because some don’t even bother to reply, it often feels like you're just sending things…

Learn how to become a better writer by taking these three simple steps.

Joe Ucuzoglu explains "the Great Resignation," where employees leave work to pursue new careers.

According to a study published in Psychological Reports, a workplace’s tendency for bullshit does not go unnoticed by its employees. In fact, bullshit in ...

LinkedIn Carousel Posts are a great way to drive engagement – here’s how to use them for increased interaction.

“Art can die; what matters is that it should have sown seeds on the earth… It must give birth to a world.”

It all started when 21-year-old Gracie Lorincz applied for a brand representative job. Gracie took to TikTok to explain that Chuck had accidentally sent her a nasty shaming email meant for his wife.

After one woman alleged that the job led her to consider suicide, several former and current workers speak out about the bad side—and the good side—of L’Oréal as an employer.

The things we buy from appliances to accessories are full of meanings. Some of these meanings are more obvious than others, but often if you dig deep Our pervasive consumer culture imbues objects, events, and even people with sacred meaning. As a result sacred brands thrive.

Customers, consumers, clients – whatever we call the people who buy your product or service, no business would be around for long without them. Now, when

To help build authenticity, be clear on the specific values that have guided your career and that you expect others to embrace.

It will help you retain in-demand workers and protect you from legal risk.

The 2021 Culture Next report shows how the next generation is moving us forward.

It is critical to establish core values for your company, a list of your core beliefs and values — what you and your company stand for (not who you wish you could become). They don’t have to be elaborate or grandiose, either. When I started my company (and it was literally just me, myself, and I), my values fit on an index card — with space to spare:  Be smart  Deliver results  Be honest  Be grateful  Move fast  Brief as they were, these were the foundation of our culture and brand. As a company grows, though, your initial values expand and