It all started when 21-year-old Gracie Lorincz applied for a brand representative job. Gracie took to TikTok to explain that Chuck had accidentally sent her a nasty shaming email meant for his wife.

After one woman alleged that the job led her to consider suicide, several former and current workers speak out about the bad side—and the good side—of L’Oréal as an employer.

The things we buy from appliances to accessories are full of meanings. Some of these meanings are more obvious than others, but often if you dig deep Our pervasive consumer culture imbues objects, events, and even people with sacred meaning. As a result sacred brands thrive.

Customers, consumers, clients – whatever we call the people who buy your product or service, no business would be around for long without them. Now, when

To help build authenticity, be clear on the specific values that have guided your career and that you expect others to embrace.

It will help you retain in-demand workers and protect you from legal risk.

The 2021 Culture Next report shows how the next generation is moving us forward.

It is critical to establish core values for your company, a list of your core beliefs and values — what you and your company stand for (not who you wish you could become). They don’t have to be elaborate or grandiose, either. When I started my company (and it was literally just me, myself, and I), my values fit on an index card — with space to spare:  Be smart  Deliver results  Be honest  Be grateful  Move fast  Brief as they were, these were the foundation of our culture and brand. As a company grows, though, your initial values expand and

Employer branding is emerging as a new area of interest. However, firms are struggling to figure out how to structure and integrate marketing (branding) with HR (talent management). This article provides expert insight on how to integrate the two.

Some people refer to the EVP, others the Employer Brand. Are we just talking egg plants and aubergines, or are there clear differences? Ever cook with aubergine? They go really well in dishes with a rich tomato sauce. But depending on your background, you might call them aubergine, egg plants, or e

How the never-ending quest to quantify worker productivity can go terribly, terribly wrong.

Your marketing department is slammed but YOU can create great recruitment marketing without your marketing department. Tips from Stories Inc.!

Corporate culture plays a big role, but it can feel invisible to those immersed in it. Learn how to benefit from a culture audit.

Earn the trust of new followers and maintain the trust of loyal followers with marketing experiences that are rooted in your brand’s mission and values.

Cause marketing has come to the forefront since the pandemic, with many big brands recognising the importance of charitable giving - and the impact it can have on consumer opinion.

How the never-ending quest to quantify worker productivity can go terribly, terribly wrong.

Instead, find ways to help your team respect, listen to, and learn from one another.

It takes more than money to attract the best and the brightest to your open roles.

"There will be post-pandemic recovery, but in the shorter term, brands – just like everyone else – will be forced to do more with less, maximizing every possible touchpoint."

96% of job seekers say it’s essential that companies embrace transparency

“This is where...” gives us a platform to tell our story. I’m floored by how many people are openly sharing their perspectives, using “This is where...” as a springboard.

Brand visibility and recognition can increase revenue by 23%. Learn how to strategize and measure brand salience, so you can improve branding and drive sales.

There’s a big difference between building a brand for today and building a strategic brand for the horizon of your industry.

Attracting talent is particularly tough these days, but recruitment writer Katrina Kibben has some new tips to turn jobseekers into applicants.

Organizations, researchers, and policymakers rely on estimates of the prevalence of workplace mistreatment in numerous ways, including assessing the need for legal or organizational intervention. How...

Key tips and insight to recruit tech talent when you’re not a tech company, by recruitment marketing & employer branding experts Stories Inc.

Lessons from neurobiology

Study: Mutual fund productivity increases when sexual harassment is removed from the workplace

Gil Scott Heron is credited with being the godfather of rap. His lyrics were vocalized somewhere between jazz and a poetry slam, more spoken than sung. It

"If you have ever wondered why so many brands seem to tick all the boxes and yet their growth is stunted, such brands are yet to discover the business of their business."