With all of the marketing automation tools at your fingertips, it's simpler and speedier than ever to streamline your workflows. Here are 35+ tasks to automate first.

Reporting is one of the most effective areas of your business to automate. What's more, it doesn't have to be complicated. Here's how you can automate your reporting workflows for transparent, up-to-date data.

Four innovation manager roles where the company failed to back her plans have left Noelia Almanza feeling burned-out.

Most emails and newsletters for candidates suck. There, I said it.

In our recent webinar, The New Way to Measure Recruitment Marketing, Jessie Summerfield spoke about how she’s used data and analytics to know what content works best to attract talent. We’re reviewing Jessie’s methods and how they influence her Recruitment Marketing strategy.

The Escalating “Talent War” Attracting and retaining top talent has become more challenging than ever with the labor shortage and people leaving the workforce due to COVID-19. Optionality around where... Read more

Find out how Instagram promotions work, how to set one up, and best practices to keep in mind when running one.

Universum’s survey of 18,000 people in the UK highlights concerns over remote working are most felt by young workers. The report offers clues about potential future skills shortages as younger people have concerns over a lack of leadership, training and networking opportunities could be holding them back, despite …

Google’s Official Digital Marketing Publication. Discover leadership insights so you can be ready for what’s next with talent, teams, and culture.

There’s a massive shift happening in the workforce. Data from multiple recent studies detail some staggering statistics and a report from SHRM has identified these top reasons employees are deciding to leave their jobs.

He was hired to build a fake news op but now wants to put things right.

I am a big advocate for the employer branding industry. I’m also a harsh critic of it.  This is the context of my criticism: Employer branding folks ... 18 comments on LinkedIn

As I was researching for my "7 Trends of Employer Branding for 2021" article, I came across several metrics to confirm the effectiveness of initiatives and programs. Interestingly to say that among the ocean of metrics I compiled, I discarded one (the story about it is at the end of this article).

(1) What's your Employee Value Proposition? (2) What message, what visuals, and communication plans to attract candidates? These were two valid questions to ask five years ago. In mostly candidate-led markets, a compelling EVP might be the bridge to more attraction success.

This Google Cloud tech guru lays out the ‘heptagon thinking’ he taps to drive customer success through digital transformation.

An employee experience map tracking on-site, remote, and hybrid experience can create a more equitable workplace.

In an era of workplace upheaval, companies that create tailored, authentic experiences strengthen employee purpose, ignite energy, and elevate organization-wide performance.

Universum surveyed over 221,800 students in business, engineering and IT from the 10 largest economies between September 2020 and May 2021.

Research co-authored by Wharton’s Michael Parke shows how both supervisors and peers can be powerful change agents of organizational citizenship behavior.

Get 10 ways to listen for what’s not being said.

What do employees want in 2021? We asked in a poll why employees would start looking for a new job today. Turns out not much has changed.

Why We Should Not Focus on 'A' Players

Is your approach aligned with the way executive candidates hunt for jobs now? Does your messaging resonate with the intended audience?

Asking what really matters to customers helped focus the company’s priorities.

"Today, every thought, action, activity, and identity is branded to an almost unfathomable degree, making it nearly impossible to have an autonomous sense of self outside of someone else’s narrative."

The McKinsey & Company Q3 Report is astonishing. The data are clear that most employers still do not truly understand why their employees are leaving... 18 comments on LinkedIn