There was a time not so long ago when a “Kodak Moment” was something special, a beautiful occasion to capture and savor in pleasurable contemplation. Today, the term serves as an ironic reference to the shocking demise of the once-mighty company. It rings like a corporate fire bell in the night, ...

If you're focused on these common questions when brainstorming, you may be stunting the creativity of your team.

The growing challenge of labor shortages across various industries has highlighted the need for innovative recruitment approaches to bridge the gap between job openings and the available workforce. This article explores the concept of creative recruitment marketing efforts and its potential to address labor shortages by effectively reaching untapped talent pools, diversifying the talent pipeline, and aligning company values with purpose-driven candidates. By embracing innovative approaches to recruitment strategies, organizations can overcome the challenges posed by a hypercompetitive labor market and secure the talent necessary for sustained growth and success.

Feel free to ignore im just losing my mind for a minute

Even at companies with a great culture, there's bound to be conflict sometimes. Here's how to embrace it and come to a positive resolution.

Back your employer brand project with compelling statistics! Explore the key stats that make a watertight case for investing in your employer brand. Read!

The Decade of Recruiting Reinvention Has Begun

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Employer branding and talent marketing has two big questions to answer. How will AI disrupt the profession, and how can we prove our value to leadership. This article give an example of something that answers both.

For decades, marketers have touted Apple's 1997 commercial as the epitome of effective brand advertising, but do the financial results prove otherwise?

One overwhelmed person's gripes can quickly escalate into collective distress. Research by Amit Goldenberg gives managers reasons to pay close attention to teams' emotions. He offers advice to help groups reframe negative experiences.

When the paint shop leadership team for carmaker Audi initiated a change process, they decided to trust the power of questions.

When you teach someone how to throw a baseball, you tell them to look where they want the ball to go, step toward where they want the ball to go, and then

Seven lenses any Product Team can instantly apply to clarify their true purpose.

Is America truly lagging behind the rest of the world in marketing effectiveness?

The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.

Chris Kocek, the founder of Gallant Branding, offers a handy mnemonic for recognising when you've struck strategic gold

Visionaries from Socrates to Steve Jobs have touted curiosity as an essential quality. Here’s how to supercharge your spirit of inquiry.

The social media boom is officially over. Here’s how popular social media platforms and user habits are evolving as we approach 2024.

Content production becomes a brand-building machine when you overlay the matrix of Primal Branding®. The role of the Chief Content Officer is not only to

We're going through my inbox of more than 51,000 emails to spot trends email marketers need to know going into 2024.

How can you tell if your recruitment efforts are effective? Learn to calculate recruitment ROI and find out where you need to make improvements.

In today’s corporate sphere, a growing disparity exists between companies’ declared values and their actions, leading to stakeholder skepticism. This divide prompts discussions about the feasibility of genuine societal contributions within capitalist frameworks. Companies can tread three paths: transactional (profit-focused), toxic (misaligned actions under a guise of societal benefit), or transcendent (true alignment of values and operations). This article introduces four pivotal strategies to help businesses achieve a transcendent purpose, ensuring a cohesive blend of profitability and genuine societal impact.

What is branding? Branding is the process of defining your company's personality, distinguishing it from its competitors, and building a positive reputation within the marketplace. Branding makes people think about your company in a particular way. It is like a person's character or personality shown by their actions. Branding gives your company a distinctive identity and helps your company to stand out from the crowd. And companies need to have a distinct identity to differentiate themselves fr

New innovations can seem like they come out of nowhere. How could so many people have missed the solution to the problem for so long? And how in the world did the first person come up with that solution at all? In fact, most people who come up with creative solutions rely on a relatively straightforward method: finding a solution inside the collective memory of the people working on the problem. That is, someone working to solve the problem knows something that will help them find a solution — they just haven’t realized yet that they know it. When doing creative problem solving, the statement of the problem is the cue to memory. That is what reaches in to memory and draws out related information. In order to generate a variety of possible solutions to a problem, the problem solver (or group) can change the description of the problem in ways that lead new information to be drawn from memory. The most consistently creative people and groups are ones that find many different ways to describe the problem being solved.

It's an Easy Issue to Fix

The best way to test your strategy is with someone who doesn't care about it or your business at all - here's how you do it.

When a CEO decides whether to invest in internal comms, they are actually deciding if their people will trust them. 🤯 You can increase trust in the CEO by 8… | 39 comments on LinkedIn