On day two of Festival of Marketing’s Fast Forward event, Wunderman Thompson’s CSO, Sid McGrath, explains how to identify and heal 'stretched' and 'fractured' retail brands.

It's the most important destination for your brand and users. This is how to get there.

The long read: For decades, anthropologists have been telling us that it’s often the informal, unplanned interactions and rituals that matter most in any work environment. So how much are we missing by giving them up?

James C. Scott’s fascinating and seminal book, Seeing Like a State: How Certain Schemes to Improve the Human Condition Have Failed, examines how, across dozens of domains, ranging from agricu…

In The Aristocracy of Talent, Adrian Wooldridge traces the history of meritocracy and fears for its future.

The world is more turbulent, less predictable, more complex, less controllable, more infinite, less knowable and more challenging than we could have imagined.

What's better than having your employees & customers as your champions? Learn how to gain brand champions + incorporate them into your marketing strategy.

"Do these [online] solutions achieve the same results as they would when everyone’s there in the flesh? And can they replace the excitement of what happens when there’s a room full of people bouncing ideas off one another?"

It’s time to be courageous and embrace creative thinking and the power of imagination over conventional thinking to deliver new value on every level.

It's hard for brands to resist wanting to be better than the competitor in their brand messaging, and the trap hides in the most unexpected of places.

26 marketing principles I rely on to avoid feeling anxious and remain in control 😌 - First principles, not best practices. The latter changes often, ... 12 comments on LinkedIn

Yeah, but we need talent NOW! I hear you. No, really, I HEAR you! And I feel your pain, I also need talent right now. In fact, I have not spoken to one organization since March who hasn’t nee…

Instead of buying ads from a finite number of real publishers that had real human audiences, marketers were convinced to buy ads through programmatic channels, by ad tech vendors that created those channels to make money for themselves.

When Maya Shankar was a young girl, she never dreamed that she would become senior director of behavioral economics at Google, lead the White House Behavioral Science Team under President Barack O

How can you use the power of the whole communication toolkit - also known as proper strategic communication - effectively? We talk a lot in the world of internal communication about working strategically. In fact episode one of season two of my Candid Comms podcast address this exact topic. It will be published tomorrow, Sunday 6 June 2021, via your favourite podcast player.

Three trends — and how to prepare for them.

Tech platforms give conferences and events the opportunity to reshape networking. Why aimlessly network when you can take part in collaborative learning?

"Requests for “distinctive tone of voice” are much the same. They start at the wrong end: the solution, not the problem. They work from the outside in, when branding only works from the inside out."

They’re goals.

How to radically change your brand's relationship with the user: A companion piece to The 16 Rules of Brand Strategy.

For years, HR and talent acquisition teams have been told to 'think like marketers.' That's mainly because marketing is known for adapting to changing market conditions and leveraging new technology to create differentiation and competitive advantage. Brand and customer experience (CX) are prime examples where marketing shines.  But do we, or rather should we, flip this thinking back on HR and TA? Maybe we've had it all wrong. Maybe marketing should actually own all aspects of the organization's brand. And at that point, if marketing is taking ownership of the employer brand, then what about the employee experience (EX)? Should

Over the past year, teams have adapted to remote working, learning new skills and tools to stay productive and connected—in fact, they've been so successful that productivity increased 5%. But with the pandemic coming under control in the US, leaders now are evaluating the return to the office. These books will help you navigate the return to the office—whatever that looks like for your team.

Desperately trying to convince people to change their worldview with facts does not work and might even backfire. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌...

As we settle into new business rhythms and modalities, much has been made around the “future of work” in a post-COVID world.  Will physical offices die out?  Will remote working become the norm?  Can we say sayōnara to chilled cucumber water once and for all?   Whatever the future holds, it’s clear there’s no going back to the old normal.   In the U.S., studies have shown that more than half of workers now want a combination of home and office working. Across the pond, U.K. employers have suggested that the number of remote workers could double from pre-pandemic levels of 18%

Longitudinal Social Media Survey

Meghan M. Biro and Iain Moffat of MHR International on how to foster a culture of belonging at work — no matter where employees are — now and long-term.

In the current job market, competition for hourly talent spans across industries. Regardless of whether a job is in healthcare, logistics, or customer service, hiring managers find themselves competing for the same talent. When it comes to communicating well to potential candidates and then retainin