LinkedIn0Facebook0Tweet0Email0Print0 A good employer branding content strategy delivers engaging content that connects with your audience and inspires them to join your company and advocate for your brand. But your content needs to do more than simply sound appealing to your external audience. It needs to resonate fully with your internal audience too. It’s no good […]

How forward-looking organizations are protecting employees’ time and energy.

With an abundance of open roles and job seekers looking to make a change, it's a buyer's market. Like it or not, companies need to adapt.

Letting employees express their full range of emotions at work can result in better team-building and problem-solving, according to new research.

They can’t follow a north star they can’t see.

Given that many people forgot how a break feels like because of the WFH, Pony Malta convinced people to embrace a well-deserved break via #AdoptABreak campaign.

New York, September 9th, 2021 Universum presented today its annual ranking “The Most Attractive Employers of the United States” revealing the findings for the U.S. portion of its global Universum Talent Research 2021 survey. This year Universum’s data is based on responses from 51,247 students interested in 159 …

The boundaries between marketing teams' responsibilities become clearer if you simply make brand strategy a global job and targeted activations a local one.

NOTE: This is PART III of a three-part series where I explore the implications of hybrid work on three key stakeholder groups — Human…

We get it. You’re a big organisation - and you cover lots of sectors. How can one brand cater for all? Picture this, you’ve been cryogenically frozen for 20 years (just go with it). You come round, check your calendar, then quickly realise you need to be on social media (god you’re perceptive). So,

Are we about to witness the death of the recruiter? Maybe you’re rolling your eyes at that question — perhaps because numerous observers have been predicting for years that the robots are coming for recruiters. And yet...recruiters still have jobs.  “For now,” says Roopesh Panchasra, Uber’s global head of executive talent acquisition.  Roopesh will be presenting at ERE Digital, Sept. 23-24, a session titled, “The Death of the Recruiter?: How to Harness Data to Keep Your Role Relevant.” It will be an especially important session given that, as Roopesh points out, “Recruiters increasingly face a future of irrelevance — unless, that

It doesn’t seem right that most of the industry uses a template built on three layers which are each mostly wrong and not strongly supported by marketing science.

Six strategies to avoid backsliding on your diversity goals.

Creators site Patreon will expand its talent acquisition efforts and build a “best-in-class” engineering, product and design team.

DEI metrics are a hot-button issue, but you can’t manage what you can’t measure. Here are the nine metrics worth paying attention to.

Right answers to wrong questions virtually guarantee failure. Innovators betting on “out of the box” thinking or “faster, better, cheaper” innovation paradigms for success all too frequently find themselves — and their customers — disappointed. Asking “how can we build a better mouse?” in an era of touchscreen and haptic virtuosity is not a recipe […]

Your job doesn’t have to represent the most prestigious use of your potential. It just needs to be rewarding.

A candidate persona is a semi-fictional representation of the ideal candidate based on market research and real data on existing employees. In this article, we’re going to discuss how to create a candidate persona from scratch. Although creating high-quality job candidate personas can be time-consuming, the process might not be as complicated as you think. But for optimal results, it’s essential to reserve ample time for planning and thoughtful preparation.

Netflix is currently at a crossroads. Gone are the days of being the scrappy startup fighting its way to the top.

Talent acquisition and recruiting is seeing a struggle unlike any other. It's not a war for talent, it's a war for jobs. We've gotten desperate and there's no surprise as to why. It's time to go beyond EVP--stop selling employment as a product and start creating real employment relationships.

When I say something is a “best practice,” what do you think I mean? Taken on its face, the term suggests a set of tasks and rules that lead to an optimal outcome. It sounds like the hard-earned wisdom of a hundred failed attempts and the lessons passed along over time. And that kind of perception is what gives the term so much power.  Ask any content marketing professional and they will tell you that few ideas grab clicks by the bucket than a headline like “The Best Practices of ABC You Didn’t Know!” It’s a magical combination of FOMO

“What should I be measuring in my Employer Brand or Talent Marketing strategy?” As a Talent Brand expert, Consultant and Coach, I get this question all the time. To be honest, it still catches me a little off guard because I can’t know what to suggest measuring if I don’t know what the problem is th

Lifestyle consumers are changing. Your brand should, too.

In the Industrial Era, leadership told employees what to do, and they did it. But we've evolved.

Amazon remains one of the most predictably revolutionary leaders in business. Accelerating growth through innovative ways and leveraging revenue streams Amazon's formula for asymmetric competition comprises of four elements.

"The framework of social audio is still in its infancy, with the potential to become more accessible and interactive, and the go-to place for brands to be heard."

Before becoming founder of IntrovertDear.com, Jenn Granneman spent years trying to find traction in traditional office spaces. One day, she had an epiphany that her way of working wasn’t wrong—it just wasn’t appreciated in an office setting.

"Brand purpose has shifted from a ‘nice to have’ to an expected part of a brand’s DNA, particularly for many younger audiences."

Why community, not an individuals, is the new unit of marketing