New research shows that people of all ranks look to low-level peers for information about organizational social norms.

Internal messaging must go far beyond writing an email and sending it out companywide. To inform and motivate your colleagues, follow these approaches. Communication essentials for employee engagement

Demonstrating the connection between terms like business strategy, Employer Branding, Employee Engagement, and Employee Experience.

What defines a “wow” depends on the shopper and type of store, but hassle-free customer support is at the top of the list, according to a recent study.

Corporate marketing doesn't give LI enough love - here are some tips to up your game

YouTube end screens are a valuable tool for keeping viewers engaged on your channel. Learn what end screens are, understand how to create one, and discover high-quality examples from popular YouTube channels.

"For small to medium companies, optimizing for sales and revenue is mission-critical. In such environments, brand management will not be prioritized."

Hybrid working is making the headlines and looks like it’s here to stay. Through this article I’ll share advice to help you think it through for your organisation. I’ve also collated a list so you can discover what other companies are doing. Hybrid working was the topic my All Things IC Inner Circle group explored […]

Culture emerges from a variety of ingredients within your organization, and cookie-cutter approaches won’t get it right.

"Now, in the wake of this new corporate world, brand teams across the globe are exploring what could be achieved if their brand center was also available to the public."

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions A full understanding of the power of the assets within your brand's identity is essential for accelerating growth and creating competitive advantage today.

"Which degree of perfection triggers that ‘i-need-that-in-my-face-now’ kind of desire? At which point does it become unrealistic, clinical, or just plain boring?"

Repurpose your talent marketing video content: one video opens the door to multiple ways to tell a story! Stories Inc. shows you how to repackage and adjust the content.

Three data-backed techniques to ensure your emails get opened and read by employees. Have you ever had to send an email so important that you reviewed and re-wrote the email 10 times and paced around your home before pressing the send button? That’s how many communicators felt during the pandemic as many had to send […]

Why your employee referrals fail: one variable that can single-handedly impact the success of employee referrals in every organization regardless of size is your internal marketing strategy.

Engagement can have a huge impact on your business's success. Learn how to boost productivity, retention rates, and satisfaction by focusing on employee engagement.

Take control of your narrative.

Lessons from a 10-year review of Sony Ericsson’s product development process.

The day he walked into the San Francisco 49ers headquarters in 1979, Bill Walsh sported pressed khaki pants, neatly combed white hair and a professorial Creating a competitive advantage begins with a fundamental shift in brand strategy.

Young talent are not scared to navigate an all-virtual recruitment process. How can employers ensure they offer an outstanding virtual candidate experience?

Check out these 7 great employee advocacy examples from which you can learn about the power of employee advocacy in the workplace.

Your brand is a work in progress. Mine too. Brilliant brands have quirks and flaws. They are constantly evolving, but that’s what makes them and memorable.

At Blu Ivy, our goal is to help others gain insights on how to establish a voice within the organization, create value and navigate the changing landscape of employer brand leadership.

Tom's got a new book. https://geni.us/uTtyCYr and this is a great chance to talk to the original and still champ... Tom's ranting about empathy and work…

The Book - Coming Soon from Simon & Schuster! We don't have a release date yet, but I'll update this...

Improving the hiring experience at the most painful stage of the hiring process: candidate rejection

And how to motivate them to stay.

"In my perfect view of the future of branding, emotional intelligence is ubiquitous and fully leveraged so that brands can truly make people’s lives better."

This article defines brand image and outlines its importance, before looking at building, improving, and measuring brand image.