How to Use Data to Measure Success in Employer Branding - Brandwagon
No one invests on blind faith alone. Sure, you might have a feeling that a certain investment will pay off, but when the time comes to make the actual decision, gut feel comes a distant second to hard data. Just as this applies to property purchases and share portfolios, so too does it apply to […]
How to Write Recruiting Emails People Will Actually Open – ERE
If you’ve never been in charge of mass-marketing email sends, you probably feel no guilt as you hit delete on yet another promo code. But if you’ve been an email marketer, you know what it takes to go from idea to email. Writing a marketing email comes with a lot of stress no one discusses.…
Internal Stakeholders' Key to Employer Brand Success: An Employer Brand Master Class Series - Blu Ivy Group Employer Branding Agency and Employee Engagement Consultancy
Why You Need a ‘Challenge Network’ - Knowledge@Wharton
In an excerpt from his new book, ‘Think Again,’ Wharton’s Adam Grant explains why success often comes from surrounding ourselves with “disagreeable” people.
Design Thinking and Employer Branding: The Intersection of Science and Creativity - Brandwagon
Employer branding is owned by everyone in an organisation. We can all participate, whether it’s providing reviews, helping on campaigns, collecting interviews or getting communities involved. At Ritchie Bros., we think it’s crucial to make everyone feel part of the overarching design of our EB at the earliest stage possible. This design thinking mindset allows […]
In recent years, a renewed focus on purpose has meant that enterprises and brands with a human story tend to stand out more and resonate with audiences.
Whether you consider your brand building exercise a refresh, evolution or revolution, the logo is likely to command a healthy portion of the conversation. Crafting a new brand identity requires vision, restraint and execution—a combination only the most capable brand stewards achieve. Some of the process comes down to an indefinable magic—a meeting of designer and strategist; a striking of creative oil. But there are key qualities for which a team should strive for during the creative process, and by keeping them in mind, can ensure an impactful outcome.
Value Tagging: A New Attention Model For Brands | Branding Strategy Insider
One powerful statistic made me rethink the way we, as marketers, approach gaining our audience’s attention. What you would read in the New York Times in The role that the brain plays in how brands communicate with audiences and which of those brands gain attention.
Here’s What Joe Biden’s First Day in Office Tells us About the Evolving Role of Employer Brand > Sourcing and Recruiting News
This evolving employer brand philosophy will not only serve you well under new leadership – it will also ensure you build a more meaningful, effective, and impactful employer brand.
What is your Talent Narrative? - Fistful of Talent
Your talent narrative is your talent story. When you, or your CEO, or a hiring manager, sit in front of a candidate from entry-level, low-skill, to a c-suite position, what narrative are you sharing? Is it the same for all levels, does it adjust based on the relative value of the position, or maybe you’re selling a narrative about the ... Read More