A top-down approach doesn’t work anymore.

5 smart content editing strategies that turn your drafts into memorable presentations. Ready to edit your writing? Check these out.

Understand the benefits of repurposing content and discover 20 ways to repurpose the content you already have.

Transform culture into your competitive advantage

Herbert Simon, the Nobel Prize winning social scientist says the principles of good management and leadership are simple. So why don't we follow them?

Google’s Official Digital Marketing Publication. Discover the creative campaigns that were recognized as part of YouTube Works awards.

"Shifting your marketing mindset to look beyond this quarter’s goals can be difficult. However, a brand only exists when it has customers."

Each part of 2021 will be a distinctive marketplace with a discrete set of opportunities. Brands must plan accordingly. The ‘More COVID’ Part Of The Year Each part of 2021 will be a distinctive marketplace with a discrete set of opportunities. Brands must plan accordingly.

When, why, and how do consumers cope with a status threat by choosing to “pivot” to alternative domains?

Marketing Land is a daily, must-read site for CMOs, digital marketing executives and advertising campaign managers.

Kraft Heinz Canada conducts an anonymous social experiment, asking people to #DrawKetchup. Interestingly, most of the participants drew a Heinz ketchup bottle.

A survey of Fortune 1000 executives sheds light on the cultural barriers to change.

Researchers ran 60 billion simulations to identify when the risk pays off.

Friday, the Thirteenth, a classic 1907 novel by the muckraker and stock manipulator Thomas Lawson, reminds us that telling stories can weaponize resentment.

Wharton marketing professor Jonah Berger explains why songs with the word “you” are more successful, and what that could mean for other products.

Just about every consulting firm, CEO, hiring manager, and recruiter believes there is a significant shortage of qualified people, especially for positions requiring artificial intelligence experts, machine learning gurus, data scientists, and some engineering categories.

A Five-part Blog Series by Allyn Bailey Part 5: Time to Replace Nurturing with Purposeful Engagement Plans Keeping candidates warm and eliminating the candidate black hole experience have historically been the key objectives of recruitment marketing nurturing programs. The goal has been to keep cand

Just about every consulting firm, CEO, hiring manager, and recruiter believes there is a significant shortage of qualified people, especially for positions requiring artificial intelligence experts, machine learning gurus, data scientists, and some engineering categories.

Knowing how to redefine your organization’s employee experience means going straight to the source: your employees.

At the end of the day, strategy is the art of getting other people to do something. In the pursuit of that, narrative (call it ‘storytelling’ if you really must) is the strategist’s tool. Strategy is narrative.

Presentations by Benedict Evans: The Great Unbundling

Organizations and recruitment teams usually fall into three categories with respect to the creation and analysis of recruitment trends: influencers, ignorant, and involved. Influencers:...

Being remote doesn't mean you can't share compelling video content.

It has become popular to talk about brand in terms of a story. Let’s be as clear as possible with this, a brand is not a story. If it is then it’s created It has become popular to talk about brand in terms of a story. Let’s be as clear as possible with this, a brand is not a story.

It's not always obvious to see when you're making an impact, but knowing what you're trying to measure is a good start.

From screenplay writing inspiration, to how storytelling training is part of their onboarding, CEO David Cancel shares how they drive narrative internally at Drift.