Improve Your Employer Brand by Improving Candidate Confidence
Conventional thinking says that a good interview is a pressure-cooker situation, where candidates are put to the test. But at Atlassian we’ve realized that the traditional way of doing things is not the best way of doing things and we’ve begun to ask ourselves some questions. How well have we set candidate expectations? How prepared […]
From CMO to CEO: modern leaders must equate marketing with business strategy | The Drum
In the third installment of his CMO ot CEO column, Paul Evans ponders how putting marketing strategy at the heart of his business makes for better leadership.
Are Brand Positions Fixed Or Flexible? | Branding Strategy Insider
It is increasingly accepted that a brand is not only the elements such as the logo, website, product, etc, but is also the values, beliefs, mission, What makes us think that the old, static model of 'positioning' a brand makes any sense?
The Interview Lies That Bind Us - Fistful of Talent
Guess who lies the most during interviews? Yes, you are right! How do I know you’re right, without even finding out your answer? Because everyone lies during interviews! Hiring Managers lie. Interviewees lie. HR lies. The Recruiters lie. Everyone. Lies. The Wall Street Journal recently did a piece on all the lies and the types of lies that happen during ... Read More
Are your people truly free to share? - McCann Synergy : McCann Synergy
Colleague wellbeing. Diversity, inclusion and equity. High-performing culture. What do all of these have in common? If you want to unlock their full potential in your workplace, you need to ensure psychological safety. Here’s our handy guide to what it is, and why it’s so crucial. Click the image to download a copy, or contact […]
Building a Brand Ambassador Program Isn’t as Difficult as You Might Think
There’s no more compelling sales pitch for your workplace than one from the mouth of a worker. Anyone considering a position at your company would be wise to seek out the thoughts of one of your current and former employees, who come armed with firsthand experience, and are able to offer an unbiased view. It’s […]
4 Proven Strategies to Localize Your Global EVP | Rally® Recruitment Marketing
Learn how to create local employee stories that can support your global employer brand and employee value proposition (EVP) from the Recruitment Marketing team at Philips.
5 Surprising Marketing Facts That'll Impact Your Recruitment Strategy
These surprising marketing facts will have you rethinking your recruitment marketing strategy! How many of these little-known marketing facts do you know?
Diversity Recruiting Efforts Won’t Significantly Improve Until We Address These 2 Barriers | LinkedIn Talent Blog
Listen, I support diversity, but I gotta get this sales position filled asap — it’s killing me to have this territory uncovered.” — Sales Hiring Manager
B2B Marketers, We Need To Talk About Lead Generation | LinkedIn
I talk to dozens of B2B marketers every month in my work and I always start our first conversations by asking, among other things, what their goals are. Almost inevitably, they'll start with "I just care about generating leads.
The Silent Revolution That Will Topple Your Company — Hilton Barbour
Businesses seldom topple and fall because of monumental and loud failures. They fall because of a quiet and relentless series of small and insidious decisions and behaviours that are made each and everyday. The Silent Revolution happening inside your company will spell your demise if you don’t tackl
Why should marketing care about employer branding? | LinkedIn
I invite you all to consider employer branding as a business function, instead of just an HR function. And yes, marketing (as many other areas) should be involved.
A craftsperson is someone who practices a trade or discipline with the ultimate goal of mastery. Anyone, in any discipline, can be a craftsperson if they so choose. Each and every one of us has the capacity to do good work of some kind. I myself am a consultant by trade and the founder of […]
5 Candidate Sourcing Metrics Every Recruiter Needs to Track
In the recent past, there has been a sea change in the way organizations source and recruit candidates. In earlier times, organizations would source candidates as a reaction to job needs. Now,...