Content production becomes a brand-building machine when you overlay the matrix of Primal Branding®. The role of the Chief Content Officer is not only to

We're going through my inbox of more than 51,000 emails to spot trends email marketers need to know going into 2024.

How can you tell if your recruitment efforts are effective? Learn to calculate recruitment ROI and find out where you need to make improvements.

In today’s corporate sphere, a growing disparity exists between companies’ declared values and their actions, leading to stakeholder skepticism. This divide prompts discussions about the feasibility of genuine societal contributions within capitalist frameworks. Companies can tread three paths: transactional (profit-focused), toxic (misaligned actions under a guise of societal benefit), or transcendent (true alignment of values and operations). This article introduces four pivotal strategies to help businesses achieve a transcendent purpose, ensuring a cohesive blend of profitability and genuine societal impact.

What is branding? Branding is the process of defining your company's personality, distinguishing it from its competitors, and building a positive reputation within the marketplace. Branding makes people think about your company in a particular way. It is like a person's character or personality shown by their actions. Branding gives your company a distinctive identity and helps your company to stand out from the crowd. And companies need to have a distinct identity to differentiate themselves fr

New innovations can seem like they come out of nowhere. How could so many people have missed the solution to the problem for so long? And how in the world did the first person come up with that solution at all? In fact, most people who come up with creative solutions rely on a relatively straightforward method: finding a solution inside the collective memory of the people working on the problem. That is, someone working to solve the problem knows something that will help them find a solution — they just haven’t realized yet that they know it. When doing creative problem solving, the statement of the problem is the cue to memory. That is what reaches in to memory and draws out related information. In order to generate a variety of possible solutions to a problem, the problem solver (or group) can change the description of the problem in ways that lead new information to be drawn from memory. The most consistently creative people and groups are ones that find many different ways to describe the problem being solved.

It's an Easy Issue to Fix

The best way to test your strategy is with someone who doesn't care about it or your business at all - here's how you do it.

When a CEO decides whether to invest in internal comms, they are actually deciding if their people will trust them. 🤯 You can increase trust in the CEO by 8… | 39 comments on LinkedIn

AI is reshaping the workforce, but can’t replace humans. Develop the skills you need to work with AI and skills AI can’t replace to thrive in the AI era.

It is always distressing when an iconic, cultural brand-business declines. It is especially distressing when the brand-business is an ingrained part of

Standing still means shrinking. Brands must grow. And not only to grow the business. Brands must grow for the business to remain steady. Like the Red

When leaders establish a clear line connecting individual jobs to an organizational purpose, it enables everyone to see their part in the larger whole. In their work on purpose activation with more than 150 firms, the authors have developed three strategies to help employees maintain that connection. The first is articulating the ripple effect of people’s work. Encourage employees to reflect on questions like: What happens as a result of my work? The second strategy is to reframe your measures of success. Think about the difference between “number of accounts added” and “number of people we are helping to improve their finances.” Finally, celebrate external impact in addition to internal achievement. Make the connection between why an internal “win” mattered to a stakeholder outside the organization.

Employees around the world choose, stay with, and give their best to organizations when they feel connected to a collective purpose. To find and make the most of this talent, companies need to be good at five disciplines: strategic hiring, zero tolerance for people who violate their ethics, a focus on potential, alignment of HR processes, and values-based succession at the top.

The Scientific Method is a proven model for problem solving. We can adapt this method to effectively create organization change.

Amazon.com: Viral Change: The Alternative to Slow, Painful and Unsuccessful Management of Change in Organizations: 9781905776016: Herrero, Leandro

AI "Agents" can generate the equivalent of "Mintel on demand"

A process that rewards exaggeration would benefit from greater realism

What really counts is cultivating a culture that supports long-term well-being. And that’s what Finns do particularly well.

archived 3 Nov 2023 19:17:10 UTC

Also, my book has a cover (also I have a book coming out)

It's long past time for companies to meet people where they actually are, not where brands want them to be.

Whenever I’m asked what I do for a living, I often say I’m a corporate therapist. The responses I get are as entertaining as they are varied. They range from a quizzically raised eyebrow to a look of mock alarm and disbelief. But at least it gives me an opportunity to avoid the usual eyes-glaze-o...

Diversity and inclusion efforts that focus on business outcomes alone rarely address root causes. Jamillah Bowman Williams, a visiting fellow at the Institute for the Study of Business in Global Society, offers tips for companies navigating their next stage of the DEI journey.

Social recruiting is not just a trend – it's a vital strategy for organizations seeking to attract the best talent in today's job market.

Too many statements of corporate values are generic business cliches. Is it any wonder few employees can actually remember them? To fix that, companies should write core values that stand apart, using literary techniques (such as alliteration or rhyme), short and simple phrases, or unusual words that will stick in employees’ memories.

One of the most important issues for brand-business leadership today is navigating the intersection of global, local and personal. One brand-business that

Every year, Three Ears Media gathers the year's scariest job posts. This year’s worst job postings are so bad, it’s scary.