Improving the hiring experience at the most painful stage of the hiring process: candidate rejection

And how to motivate them to stay.

"In my perfect view of the future of branding, emotional intelligence is ubiquitous and fully leveraged so that brands can truly make people’s lives better."

This article defines brand image and outlines its importance, before looking at building, improving, and measuring brand image.

CMO Samuel Day explains how the marketing team took a long-term view and was committed to getting things right, even when it meant not seeing a return on their efforts as quickly as they might want to.

The prospect of change can make many employees shut down and look for reasons not to do something. Here’s how to shift that dynamic.

As news comes of the Royal family's desire to hire a Diversity and Inclusion consultant, Kim Tran explores how the industry is at a crossroads and if it could find its roots again.

Existing customers feel threatened when customers different from them start using the same brand. Retain them by offering more exclusive upgrades.

Why is offboarding so important to your employer brand? Because if done right, you can turn former employees into advocates. If done wrong, and you risk damage to your talent brand. Here's how to successfully infuse your employer brand into the offboarding stage to leave the best last impression.

Multi-brand organisations are faced with a decision when it comes to employer branding: do they delineate each of their brands, or do they take a single, universal approach? As the importance of employer branding continues to grow, this is a question that more and more conglomerates are beginning to face. So, what are the factors […]

Frequent, big, emotional ups and down in content make it more engaging. For example, a 31.75% increase in volatility in movies is associated with a 1-point higher rating on IMDb.

Stories Inc. shares expert ways to communicate your real culture to job seekers & help candidates self-select with a unique company mission.

How to make writing a little easier without lowering your standards for high-quality, well-researched content that makes an impact.

620+ resources from 160+ no-BS experts who spoke on the Everyone Hates Marketers podcast.

This year will continue to bring groundbreaking challenges – but also opportunities to commit to a future of data-driven decision making.

During this time of uncertainty and change, employees have a lot on their minds. A little empathy and thoughtful communication can go a long way to help employees know you care.

Here’s an activation you can deploy that has been proven successful in-market, with single and double-digit sales increases for billion-dollar brands.

Gallagher's 2021 State of the Sector report paints a picture of a rapidly changing workplace—and the value of internal communications in navigating those changes.

What I learned and observed by researching 50 job boards across every industry and niche job. Consider this when you post your next job.

Your company intranet should engage employees. Here are the signs it’s not.

A leader with a non-traditional background must learn how to communicate with more confidence.

Learn about how Sephora built a global Employee Value Proposition (EVP) and strengthened their culture.

Marketing Land is a daily, must-read site for CMOs, digital marketing executives and advertising campaign managers.

People like future-related products and images more if they’re positioned to the right, and past-related ones if they’re on the left. The effect reverses for those who write right-to-left.

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Learn how to create a comprehensive, high-performing how-to guide to attract and delight new audiences. Plus, take a look at examples for inspiration.