Don't let a focus on "authenticity" keep your brand from evolving and growing.

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Google released a whole lot of insights around how and why people watch video online. The data, based on 12,000 people on YouTube, shows why people watch video online, broken down my age ranges and geography. Some takeaways? No one cares about your production values if the content is interesting and/or teaches something. Feeding audiences' passions is a much better driver than celebrities or is mobile-optimized (turns out having a good concept and purpose beats polish and optimization tricks). It turns out that while you're competing with Ryan Gosling for attention, you can still win. Great stuff here.

Working remotely means more virtual meetings. Yay? Rather than play conference call bingo, here are great tips on how to run a virtual meeting more effectively for everyone.

What if you had to solve employer branding challenges and had no idea what employer branding was? You'd probably end up re-inventing it yourself. Which is effectively what this article does. But it's interesting to see how someone outside the space would approach the same issues we wrestle with ever day.

A great guide to using quizzes to attract talent.

"With an erosion of trust in our institutions, people are choosing to vote with their wallets by supporting brands that have values that align with their own."

How does your brand change what it values? Here are six possible ways to approach how you change in light of the crisis (based on a study of how brands changed in 2009 after the initial housing collapse). Thinking through these ideas is how to position your brand to be far more effective and valuable once things calm down.

I'm really surprised I haven't heard more chatter about this essay at HBR. They suggest that one strategy to encouraging retention is to focus on hiring women. They also bring up data suggesting employees (even millennials) want to be loyal. As someone who is marries to a career coach, I can affirm that NO ONE likes or wants to look for a job unless they absolutely have to, so maybe companies don't really have to bend over backwards to increase retention.

We probably all have favorite ways companies are changing what/how they are working because of CV. Here's a great wrap-up of how 50+ companies companies are changing their products and internal processes. (Keep this list handy when your leadership is talking bout what changes you can make and you'll look like a genius when you can name other companies making similar changes.) And here is a list of brand who are going a step further to change their comms to encourage social distancing.

We probably all have favorite ways companies are changing what/how they are working because of CV. Here's a great wrap-up of how 50+ companies companies are changing their products and internal processes. (Keep this list handy when your leadership is talking bout what changes you can make and you'll look like a genius when you can name other companies making similar changes.)

Did you see that celebrity "Imagine" video? Cringe! To quote Elvis Costello, "Was it a millionaire who said 'imagine no possessions?'" Anyway, authenticity is only going to matter more during this crisis, but that doesn't mean it's any easier to foster or communicate. So here's some good thinking on how to re-think your digital comms to avoid that kind of cringe.

Have you started planning on how you're going to shift any live events to a virtual setting, I can't guess what you're waiting for. Here is a helpful guide to serving your event via Google on how to approach the problem.

Have you started planning on how you're going to shift any live events to a virtual setting, I can't guess what you're waiting for. Here is a helpful guide to serving your event via YouTube.

interesting pieces about what employer brand really means. To Emily, the employer brand is the company's conscience.

interesting pieces about what employer brand really means. To Steve, the brand is the connection between the company and the employee.

Why is an employer brand important? I am a total employer brand nerd. I talk about employer branding.I wrote an essay on how this is the time in which your employer brand is truly revealed. It is during a crisis that we see that we were putting our faith in pretty words to attract talent, or if we were portraying our organization in a meaningfully different way. I'm hoping its a little more inspirational than the this little description makes it sound.

If you occasionally feel like you tell the same employer brand story over and over and over (guilty!), you might appreciate some different ways to tell a story. Take any profile, article, posting, or video and re-tell it in a new format and it will feel fresh and news (I mean, George Lucas was just retelling a samurai story in space and he's a billionaire).

So if our game needs to be elevated, one way it to start taking notes from the creative folk who help us choose what shoes, toothpaste and cereal to buy. Here's a good start to getting your gears turning: using dissonance to create tension and attraction. It's sometimes risky, but the payoffs can be game-changers.

We're all so primed to being "understood," that in a lot of ways, it limits our thinking. If you care most about being understood, you end up softening or dumbing-down your strategy or idea, sometimes negating the idea altogether. So maybe being "misunderstood" is an interesting litmus test for your idea. Example: the history of Amazon, who has been misunderstood its entire corporate life.

I've long stated that employer branders are crazy because their job involves being responsible for every aspect of the company that impacts the brand (i.e. all of it), without any of the authority to change things. Recent news only adds a new element to this madness: rampant uncertainty at every single level. But uncertainty isn't just survivable, but an opportunity for you to elevate your work, your company, and your ideas. How? Change your mindset as you embrace uncertainty.

You know things have changed when even the recruiters and HR are willing to throw away the old rule book and design things around the new normal. Case in point: Robin Schooling's article on how all the old HR rules are being thrown out suggests that employer branding needs to step in NOW to partner with HR to invent the future. Remember: your brand can only be as good as your internal policies let you be.

We're seeing companies praised for pledging to not lay anyone off, for leaders taking deep pay cuts, for companies giving away its own resources to support a common good.

"Not only is it a safety issue, it's a business issue," Billionaire entrepreneur Mark Cuban told CNBC.

Paging Captain Obvious: HBR finally has decided that job postings are a good way to attract better talent. Hey, who's snitchin?! Anyway, I just did a webinar on how to write better job postings faster, so if you want to see the recording, you'll have to ask me nicely. Just reply to this email.

I have to wonder if all this WFH has caused tech companies to roll out all its planned features early to keep our attention. Evidence? Facebook Messenger for groups, Youtube features to compete with Tik Tok, Facebook live gets accessibility features, and even reddit is rolling out new features. The best part? These features are free! Go engage your candidates!

How did Pixar, already known as a fantastic story-teller, change how it approached story and brand issues to reach the next level? By building an internal "brain trust." (For the record, so much of what we see as "great creative" isn't about inspiration, but about the systems and processes we put in place to foster that creativity.)

In 2019, WhatsApp reached 2 billion global users and solidified itself as the most popular mobile messaging app worldwide. Here's how brands leverage it.My feeling is that Europe and Asia have embraced WhatsApp far more than America (1.5B users globally, but only 23MM in the US) but that just means we can learn some lessons on how to leverage it. The best part? WhatsApp is free.

here's a whole report on the state of diversity within marketing and how people feel like they see themselves in marketing.

Since it's the topic of this week's The Talent Cast, I've got diversity on the brain. Maybe that's why I jumped at this list of 25 stats to help you explain why diversity is important to your company and employer brand.