HR Tech 2023 marked our first HR Tech since 2019, the same year we launched Change State. As we walked through the arch into the expo center, a wave of nostalgia swept over us, presenting a natural opportunity to reflect on what’s changed (and hasn’t changed) for Change State and the industry at large in the past four years.

Recent discussions have prompted me to look into whether purpose at work is increasingly important. The question is: Is more purposeful / meaningful work more important when considering joining / staying with an employer than previously? And more specifically, is it more important than pre-Covid? It’s an opinion I’d heard expressed, So I started to dabble for data. But what I saw was a number of articles that suggested they were data-driven, but were really thought pieces. First findings – it ma

Do your brand-building dreams keep getting shot down by executives who don’t ‘get’ brand and insist that you spend everything on performance marketing instead?…

By Shane Gray

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Solving for your customer's hero pain point should be the foundation of a brand's competitive strategy if it wants to be like Apple, Crocs, and Ithaca Hummus.

The Human-Centric Enterprise ebook is the result of a partnership between Thinkers50 and Mercer. The subject is close to our hearts at Thinkers50:

In their new book, Move Fast and Fix Things, Frances Frei and Anne Morriss outline five strategies to help leaders tackle their hardest problems and quickly make change. Their third strategy is creating an inclusive environment that allows all employees to thrive. Although it can be hard to measure a complex outcome like inclusion, researchers are working to identify and quantify the many effects of inclusion on firm performance, and the insights they’re generating are persuasive.

Excellence is never an accident. According to Greek philosopher Aristotle, “it is always the result of high intention, sincere effort, and intelligent

These guidelines can help make your most challenging workplace conversations both constructive and respectful.

How companies can simplify the process without compromising their evaluation of candidates.

Toxic work cultures wreak havoc on employee wellbeing, yet they're all too prevalent. How can employers turn a toxic culture around?

Selling the category rather than selling your brand is brand-business mismanagement. Selling the category means the brand-business leadership does not

Our Global CMO, Margaret Molloy, evaluates how top performing brands like Lidl, Google and Amazon use simpler experiences to excel.

If you keep an ear to the ground with talent acquisition influencers, you will most likely have heard of Alex Her. A public speaker, current Head of Global Employer Brand at GoDaddy and cofounder of…

Traditional job descriptions can’t keep up with the rate of change in real roles in today’s organizations. As new technologies disrupt processes and require new skills, and as companies are moving toward more and more project-based work, we are beginning to see the evolution of job descriptions away from static, holistic prescriptions that follow an employee for years to dynamic guidance that changes based on needs. What’s replacing them are approaches that are more flexible because they’re based on outcomes, skills, or teams.

Our Associate Director, Brand Comms, Analicia Sotelo, provides 3 simple ways creatives can utilize generative AI in branding + beyond.

Senior Strategist, Emma Lewis, reviews 4 key considerations for CMOs in the pharmaceutical industry to successfully propel their brand forward

By empowering people to achieve their own goals, leaders can overcome great skepticism—and achieve great results. What worked for cookstoves in Guatemala can work for corporate cloud adoption.

Curiosity is not just a medium by which we achieve professional success, it’s also imperative to unlocking purpose and meaning at work. Curiosity about ourselves, our work, and our colleagues is the key to unlocking the significance behind our work. Adopting the mindset of curiosity with the intention of discovering purpose is made possible through four simple practices: crafting your work, making work a craft, connecting work to service, and investing in positive relationships. With these essentials in mind, we’re prompted to ask the right questions and come into each work day more intentionally, carefully, and mindfully.

Modifying culture can help drive organizational change but requires clarity about the type of change leaders are seeking.

What makes you remarkable isn’t a bunch of big wins. It’s all the times you’re willing to just try.

Every company, regardless of sector, has a unique and inspiring story. An Employee Value proposition helps tell that story to talent and potential candidates. An EVP is instrumental in helping organizations rally their teams and inspire people to join, stay, and give their best. A truly Human-Centred EVP is more than a strategy or words on a page – it is a strategic, comprehensive, and a deep-seated part of the organization's culture. As we dive into 2024, designing, articulating, and implementing an effective Human-Centred EVP is more important than ever for attracting and retaining top talent. This blog offers a

Delve into the concept of employment branding and glean valuable lessons from some of the most successful companies in the world.

And how to write a brief for yourself

Step 1: Don't solve the wrong problem. Much of our work involves fixing problems created by poor decisions made years ago.

Fast, collaborative presentations for creative teams. Share your work in realtime and collaborate with reactions, comments, and Slack integration. Embed files, links, and docs for strategy decks, design handoffs, brainstorms, research gathering. Integrates with Giphy, Figma, Dropbox, Google Docs, and more.

The landscape of work is changing, yet people’s aspiration to build careers with moral value — that is, work that aligns with shared understandings of what’s right and good — remains constant. While doing so is difficult, it’s also worthwhile: Our careers take up an enormous amount of our time and energy, and it’s essential to feel that we’re creating careers aligned with our moral values. The authors’ research suggests that people can hold onto their moral values while building careers by staying attuned to moments of moral reckoning, questioning common purity rules, and being willing to change to whom they turn for validation.

The best branding books for 2023, including Assemblage, Influenced, 100 Symbols That Changed the World, Myths of Branding, and The Brand Book