Any branding process generally moves between 5 stages, forming a full branding cycle: analysis, strategy, execution, measurement, and adjustments.

Write tips that help you get things done (no account needed). The internet upvotes the best ones. Discover the crowdsourced list of the top 50 productivity hacks!

Following improvements in early 2023, U.S. employee engagement remained flat for the rest of the year, presenting persistent challenges for employers.

What we all can learn from a broken corporate layoff system

Discover ten specific communication strategies that have helped keep candidates interested throughout their recruitment journeys.

SHARE Barry Silverman, a 30-year marketing veteran, recently earned his PhD in marketing. His dissertation was on the importance of brand and the changing role it plays in the consumer’s decision process. Here, Silverman breaks down his research findings, why they’re important, and how marketers can put them to use. Marketers and researchers have studied […]

The outcry faced by Delta Air Lines over proposed changes in its SkyMiles and SkyClub programs last Fall is a good reminder of the risks faced by brands

Workforce retention is top-of-mind for employers everywhere now. What strategies actually reduce employee turnover? Try these ideas

archived 9 Feb 2024 04:48:47 UTC

ALSO: how to find out what your boss is telling people about you

By force of habit, most executives tune down their imagination when strategizing. This is counterproductive, the authors argue. Instead, they offer an alternative: Design fiction. A design technique that immerses executives and employees deeply in various possible futures, it uses artifacts such as short movies, fictitious newspaper articles and imaginary commercials to generate transformation roadmaps. Rooted in the future but helping to act in the present, design fiction results in concrete actions taken to adjust companies’ visions, strategies, and activities to create a better future.

More than 1 in 4 workers in the U.S. now lives in a place where they're entitled to see pay ranges on job ads.

Researchers have reached some helpful conclusions about how to be more productive.

The biggest challenge in marketing is indifference. Because convenience is the most powerful factor in the marketplace, bar none. People don’t want to

In the dynamic world of branding, an interesting and potentially important new concept has emerged that deserves attention. Although it is still loosely defined, the era of “Brand Vibe” has arrived. Brand Vibe has been variously explained as a cosmetic brand upgrade, but I would argue that, to be...

Unveil the evolution of content marketing with insights on AI & the balance between aesthetic and functional answers. Gain actionable strategies to thrive in today's digital landscape.

As a B2B marketer, do these words seem familiar? "We keep trying to articulate our difference, but it feels vague compared to our competitors." "Our

In the quest to discover the most effective ways to identify candidates in interviews, we've gathered insights from top recruiting experts.

Consider how specific AI tools will impact your own skills and capabilities.

The story of Katalin Karikó and Drew Weissman, the winners of the 2023 Nobel Prize in Physiology or Medicine for their discoveries underpinning the mRNA vaccines against Covid-19, holds lessons for others who are pursuing radical ideas. Drawing on their interview with Karikó and those of others with Weissman and her, the authors extrapolate lessons on why pairs can be more effective in pursuing seemingly wild ideas and how to find someone to take the journey with you.

Over the last few years, there’s been a renewed focus on burnout, a serious physical and psychological condition that requires attention and care. But a narrow focus on burnout ignores another key part of wellbeing — the more subtle but equally important ongoing maintenance of one’s energy, especially through the daily challenges of leadership. The authors identify five key energy batteries: physical, mental, emotional, spiritual, and social. Once you identify which batteries are depleting and why, you can implement mini-habits to help you recharge.

As the tech evolves and becomes more commonplace, we want it to help not hinder output and to amplify voices, not dull them. So, whether you’re wanting to increase AI use in your Employer Brand or you’re just starting out with it, this report will give you some thoughts and ideas on balancing it with authenticity.

The cost of an employer brand can be measured in lost time, lost money, lost trust, and lost opportunities–all things your company can’t afford to pay.

Everyone thinks they want to build an innovative, freewheeling culture, but employees can always spot the disconnect between aspiration and reality.

Marketing has some important evergreen principles. One principle is this: just because a brand-business is customer-focused does not mean that customers

In a business world upended by remote work and AI, bosses are searching for new ways to measure productivity.

The company spent $700 million of layoffs in January alone.

Managers who seem to be delivering others’ messages rather than acting autonomously can lose credibility and authority.