How Successful Brands Win By Failing | Branding Strategy Insider
Why Am I Rebranding?
Brands take time to fine-tune their position, to develop enough validating and confirming evidence to even be taken seriously. But all too often, employer branders have built something more flimsy than a true “brand,” find an “issue” and try to re-brand. So ask yourself: why are you re-branding?
What Is the Future of Brand Guidelines?
"If this is how we consume content in our busy, daily lives, why would we behave differently in our even busier work lives?"
How to Live by Your Brand Values & Not Just Leave Them as Fancy Statements
"When you think about your brand values, firstly have it clear in your mind that values for your brand will be as integral as they would be for a human being."
In the pursuit of slow | LinkedIn
Employer branding is a game of fast and slow: jumping on the latest channel or talking point, but also in making sure the long-term strategy is yielding results. Of course, we always talk about the fast stuff (it’s a weekly newsletter, after all), but here is a case for remembering to be slow.