For marketers, a new year traditionally ushers in opportunities for reinvention and growth. But this year also comes with hurdles as companies continue to pivot and prepare for post-pandemic life. With this in mind, here are the five priorities I think every CMO and brand marketer should focus on to reshape and propel your business in 2021.

Engagement can have a huge impact on your business's success. Learn how to boost productivity, retention rates, and satisfaction by focusing on employee engagement.

Your brand is a work in progress. Mine too. Brilliant brands have quirks and flaws. They are constantly evolving, but that’s what makes them and memorable.

"With an erosion of trust in our institutions, people are choosing to vote with their wallets by supporting brands that have values that align with their own."

How does your brand change what it values? Here are six possible ways to approach how you change in light of the crisis (based on a study of how brands changed in 2009 after the initial housing collapse). Thinking through these ideas is how to position your brand to be far more effective and valuable once things calm down.