Why should you think more like an anthropologist? Well, no brand can survive without feeling, sensing, and talking to their people. The anthropologist understands the development of humans in societies or cultures, which is what happens when people come together. That sounds like the sort of thing every employer brand pro should aspire to be.

Myself, I don't get too wrapped up in scripting the brand experience, mostly because I don't know how much you can really script the brand experience. But if you need to get a handle on the idea, here's a nice write-up on how to script your own.

I love talking about rejection letters (sorry... disposition messaging ...rolls eyes...) because they are deeply impactful messaging opportunities we tend to phone in. Which is why I loved this article about how Intel re-designed its rejection experience (and it is an "experience," is it not?).

It’s time to move past “What are your greatest strengths and weaknesses?”The real value of emotional commitment is that it gives you (and everyone else) permission to re-write the "rules." You know those things you've always done because that's just the way it's always been done? Set that on fire and re-invent, not because it's what your boss says to do, or because that's what the magazines say is "cool," but because you actually care about outcomes. Example? Reinvent your hiring process. Now, HBR isn't exactly coming up with cold fusion here, but when the they are willing to say that the way we interview flat-out isn't working, you know it's time to reinvent. But don't reinvent around a fad. Thing about what you and your company really care about in an employee (and what you reward) and build round that. Writing, games, role-play, improv exercises, whatever it takes to tap into your (and their) emotional commitment.