Educating the TikTok generation

I've been thinking about recruiting in closed/finite tale pools (people with security clearances, veterinarians, clinical researchers with MDs, aeronautics engineers, etc) lately for the podcast and I was wondering if this is a situation ripe for micro-influences. Vets know vets. If you want vets (et al) to get interested in you, get a vet to say nice things about you.

Further evidence that you and your marketing team should be spending more time together and occasionally taking long walks on the beach: employee advocates are the new “influencer.” In a lot of ways, influencers made a kind of sense in a world with a million options (or products, services, lifestyles, etc) because they acted as a kind of “native guide” to these things. A Kardashian can point to weight loss products and fashion because it’s something they know about. But as influencers as a celebrity become stale, the new advocate is the insider, someone with the inside view on things. They have a more credible voice and are seen as more real than marketing and can change people’s minds about your company (both as an employer, and as a vendor).