I know you want to make BFFs with your marketing team, but a lot of you are having trouble making making it work. The culprit? It's that marketing doesn't understand you. They still see your team as a funnel-filler or Glassdoor review watcher. They treat your team as untested and untrained dilettantes "playing at marketing." Which is why I wrote this for you (to give to them): The CMO's Guide to Employer Branding. It's a long read, I'll grant you, but it should speak their language about your value.
10 Requirements For Driving Brand Growth | Branding Strategy Insider
Before I go any further, I must make an important distinction. This article concerns driving a brand's growth within an existing category. As such, it is Brands fighting for market share should keep these ten actions in mind.