How can you use the power of the whole communication toolkit - also known as proper strategic communication - effectively? We talk a lot in the world of internal communication about working strategically. In fact episode one of season two of my Candid Comms podcast address this exact topic. It will be published tomorrow, Sunday 6 June 2021, via your favourite podcast player.

Survey results show employees are feeling anxious about post-pandemic working arrangements and the future of remote work, even if you don’t yet know what to tell them.

Universum Managing Director for the Nordics, Claes Peyron discusses Employer Branding during COVID-19 and what lies ahead for talent acquisition.

This market forecast includes an overview and contains predictions of the rapidly growing social audio market. I have been a technology industry analyst in relevant markets like social media and the sharing economy for over a decade at tech research firms. What Is Social Audio? Real-Time Voice Conversations With Social…

Introducing new tools and solutions for the more complex customer journey: the Insights page in Google Ads and auto-applied recommendations.

Gallagher's 2021 State of the Sector report paints a picture of a rapidly changing workplace—and the value of internal communications in navigating those changes.

Presentations by Benedict Evans: The Great Unbundling

Organizations and recruitment teams usually fall into three categories with respect to the creation and analysis of recruitment trends: influencers, ignorant, and involved. Influencers:...

Most company owners would agree that the most important asset is their employees, and one of the biggest challenges of building and…

Last year, I did a whole newsletter based on the various prediction stories people were writing (how'd that turn out?!) and this year it sure feels like no one's willing to put their head in the lion's mouth again. But I did find one brave soul willing to predict the future of EB for 2021. I could quibble about how "HR tech will focus more on candidates than recruiters" is a gimme as it is impossible for them to focus LESS on candidates, but it's a good read.

2021 may bring some normalcy back to the workplace, but some changes are going to stick. Here’s what you need to know.

Last year taught us that the future is difficult to predict, but that didn't stop the plethora of webinars, articles, social posts and emails suggesting what to expect in 2021 from popping up at the end of last year. I find trends valuable to a degree, they suggest progress to be made and ways of do

Volume hiring will never be the same, get ready for 2021 and beyond with this list of trends backed up with real data from tens of millions of candidate interactions. What the hell just happened? I think we’re all ready to say goodbye to 2020.

No one saw 2020 coming. At the close of 2019, economists in the US talked about the prospect of full employment, we expected Brexit to dominate headlines in Europe and Japan was poised to open its doors to the world as host to the Summer Olympics.

The top 8 recruitment marketing trends for 2020 (oh look, employer brand as the core of all messages is #1).

As a bonus, here are predictions for social media for the coming year. What’s next for Facebook, TikTok, Slack, and more

Lots of great data points on Vox's wrap up of 2019 tech trends. The most interesting one is how tech talent is continuing to cluster around a handful of cities. This blows my mind. We all know how expensive it is to hire in the obvious cities, so you'd assume companies would look beyond those cities for talent (and a steep discount), but that's not happening. Might be a good chart to show the hiring manager who asks why it's so hard to hire in Boston, SF and Seattle

"We have put together this curated collection of the best, most insightful articles of 2019, that focus on mastering branding as a strategic business tool."

Last year, I did a whole newsletter based on the various prediction stories people were writing (how'd that turn out?!) and this year it sure feels like no one's willing to put their head in the lion's mouth again. But I did find one brave soul willing to predict the future of EB for 2021. I could quibble about how "HR tech will focus more on candidates than recruiters" is a gimme as it is impossible for them to focus LESS on candidates, but it's a good read.

In business, success means you can hire, engage and retain top talent. Here are several tips and links to help with employee retention.

This one came out too late for my summery of brand trends, but here are five emerging brand trends for 2020. I heartily endorse their first trend that as more and more "authentic reviews" turn out to be fake, candidates will stop relying on review sites as much. At the very least, candidates will change how they interpret those reviews, which should impact your own review site strategy. (And here's early examples from the Washington Post: companies that sell fake people.) Also see the fifth prediction: People will pay more for brands with a human side. As the de facto owner of the human side of your corporate brand, this is where you can make a real impact.

TalentCulture, in a three trends for hiring Gen Z talent article, suggest that we are in the midst of a shift in which tech talent doesn't always have a tech degree, which is interesting. As technology becomes democratized, it will simply be a larger element in every major's curriculum. And since you can download code and code snippets for free, it becomes easier and easier for other majors to tap into the tech. I mean, not all doctors started as biology majors.

Here's a nice write-up on what to expect in the next decade of marketing.

Let me ask you a question: would your overall employer brand be better/stronger if everyone felt like they had a hand in crafting their own jobs, if they were able to shape the tasks, people and purpose of the job to better match who they were? The concept of "job crafting" (new to me) has been studied for the last 20 years and the impacts are very interesting. While the article is geared towards, "you should try to craft your job," what if you started to think how you support and encourage others to craft their jobs to make them feel more satisfied and fulfilled at work? That sounds like an interested employer brand strategy to me.

You know things have changed when even the recruiters and HR are willing to throw away the old rule book and design things around the new normal. Case in point: Robin Schooling's article on how all the old HR rules are being thrown out suggests that employer branding needs to step in NOW to partner with HR to invent the future. Remember: your brand can only be as good as your internal policies let you be.

Since it's the topic of this week's The Talent Cast, I've got diversity on the brain. Maybe that's why I jumped at this list of 25 stats to help you explain why diversity is important to your company and employer brand.

I had a fun conversation over at Chad & Cheese on employer branding in a post-COVID world that got some surprisingly positive mentions.

Marketing Land is a daily, must-read site for CMOs, digital marketing executives and advertising campaign managers.

Some great quotes from business marketing leaders on how COVID has changed their view of how they can market their business to the world. It doesn't take much to read between the lines and see all the room for employer brand to be a strategic partner to marketing. But don't wait for them to come to you: go make that appointment to chat right now!

Last week I had some crazy technical issues. which is why the newsletter went out a day and a half late. In all the chaos, I didn't link to an article on how you can use the four drivers of your employer brand to better respond to the pandemic.