No one saw 2020 coming. At the close of 2019, economists in the US talked about the prospect of full employment, we expected Brexit to dominate headlines in Europe and Japan was poised to open its doors to the world as host to the Summer Olympics.

You know things have changed when even the recruiters and HR are willing to throw away the old rule book and design things around the new normal. Case in point: Robin Schooling's article on how all the old HR rules are being thrown out suggests that employer branding needs to step in NOW to partner with HR to invent the future. Remember: your brand can only be as good as your internal policies let you be.