I’m a big fan of a modular employer brand (multiple pillars and a single EVP that you can choose from to speak to a given audience), so I have things to quibble with in Gabriela Torres’ approach to think about an EVP as having multiple personalities (usually when you have multiple, you end up seeing a doctor). But the underlying reasoning is sound: monolithic brands aren’t as agile and can’t connect with enough talent. You need to connect the brand to the person.