(1) Spotify // Mad Meets Math: How Spotify Got Creative With Data - YouTube
How the creative director of Spotify uses data. This is a great video, but I suggest you watch to see ways Spotify could have used data in the aggregate to tell a big boring story. But instead, it found unique slices of the data to say something interesting, about themselves, about their listeners and about the world.
Understand Market Penetration and How to Create a Strategy
My rule of thumb for strengthening your employer brand is to separate your sentiment and reach and treat them independently. But when you try and extend reach, its a rare day that you’re extending into blue ocean. So here is some great thinking on extending your market penetration, how to push others out of the way while staking your claim.
Key Measures Of Marketing Outcomes | Branding Strategy Insider
Marketing activities may not produce an immediate effect on sales, revenue, or cash flow. However, this does not mean there are no effects or that the Marketing activities may not produce an immediate effect on sales, revenue, or cash flow. However, this does not mean there are no effects or that the effects of a marketing activity cannot be measured.