Knock, knock..

The dirty little secret to successful employer branding is the ability to "sell" the concept and idea up the chain. Without any buy-in, you will be isolated on an island for a long time ("a three hour tour..."). But if you can get leadership excited for the work, your path forward will always be clearer. So here's Phil Strazzulla whiteboarding how to build a strong business case for your TA and EB initiative.