Here's a fun story! You spend months launching an EVP, you build our comms and messaging and candidates seem to really respond to it. Recruiters are using it, talking about how collaborative you are as a culture, how supportive you are. Your words show up in the job postings, recruiter outreach, comms messaging and everything is going great! Then the candidate you've convinced to interview based on that idea of collaborative culture meets your hiring manager who stares at their phone the whole interview. your efforts have been wasted! Worse, that candidate is going to tell everyone on a rating site! This is all to say, don't forget the power your hiring manager has to adding to your employer brand. Which also means, you need to engage them and get them on board. So here are some thoughts on how to educate your hiring manager.