Learn about how Sephora built a global Employee Value Proposition (EVP) and strengthened their culture.

I was really impressed by this employer branding manifesto from Spotify (While I'm a customer, I have no other relationship to Spotify). Why? While it is effectively selecting pillars you'd see in many other companies, the way it expresses and things about those pillars says more about what it's like to work at that company as the pillars themselves. Like Tony Bennett or Aretha Franklin, it's the singer, not the song. While I get to talk/think about EB data all day, people are sometimes troubled by the fact that company EVPs are often little more than carbon copies of other companies. But this is when creativity, based on a platform of solid data, can really sing. Like two houses with the same floor-plans, it is the upkeep, location and decoration that makes one house feel sterile and cold while another can feel cozy. The data creating the pillars doesn't make creativity, but they provide certainty on which bold creative decisions can be made.

Case study: Cisco reinvents its employer brand around the concept of trust.

Complete case study on how Mondelez built its global employer brand (video)