Using social media for recruitment is the most powerful way to find, attract, and hire new people. Learn about the best social recruitment practices!

Educating the TikTok generation

The reason why business owners have so much trouble creating content for Instagram is because they feel the have to choose one type of post over the other, or they simply can’t come up with enough ideas to conjure up a well-balanced mixture of content.

"With social media now well into its teen years, there’s no excuse for brands to approach with a passive attitude or get news ‘out on the socials’ as an afterthought."

Corporate marketing doesn't give LI enough love - here are some tips to up your game

YouTube end screens are a valuable tool for keeping viewers engaged on your channel. Learn what end screens are, understand how to create one, and discover high-quality examples from popular YouTube channels.

Instagram's algorithm will now make recycled TikTok videos less discoverable on its platform. See what fresh content these brands are posting on Reels.

Can you use Clubhouse for recruitment? Read this blog to find out! Try these tactics for recruiting through Clubhouse app.

We've compiled some of the most creative and effective examples of GIFs and looping videos by prominent brands.

As a bonus, here are predictions for social media for the coming year. What’s next for Facebook, TikTok, Slack, and more

If you've been thinking about investing in tools to help you see the social media sentiment of your employer brand, this article is a nice primer. My own experience is that it is very hard to separate out consumer brand halo effects from employer brand. But this is how consumer brand pros do it.

Hashtags aren't magic. Having one doesn't generate awareness. But here are a few examples of EB hashtags done right, thanks to Stories Incorporated

Everyone loves the Wendy's social media accounts. How does a square burger chain dance so gloriously on the line of impropriety that other brands can't even get near? They embrace their position as a "challenger" brand. Specifically, they don't shy away from the core idea that you need some kind of conflict in order to create a meaningful narrative.

Is it time to start using Tik Tok for your recruiting? The answer may be yes. The reason? Well, if the off-the-wall creative thinkers over at the Association of Chartered Certified Accounts are seeing results, then I think its time for you to take it seriously.

Welp. LinkedIn, the pinstriped social media platform, is taking cues from the cool kids like Snapchat and Instagram and developing a "stories" function on their platform. I look forward to more CEOs dancing in their offices to Carly Rae Jepsen and corporate mandates Ice Bucket Challenges...

Hubspot has an article of six examples of how to better use social media to increase your subscriber list. Lots of lessons for anyone who is integrating social and email communications to expand their brand reach.

I have to wonder if all this WFH has caused tech companies to roll out all its planned features early to keep our attention. Evidence? Facebook Messenger for groups, Youtube features to compete with Tik Tok, Facebook live gets accessibility features, and even reddit is rolling out new features. The best part? These features are free! Go engage your candidates!

In 2019, WhatsApp reached 2 billion global users and solidified itself as the most popular mobile messaging app worldwide. Here's how brands leverage it.My feeling is that Europe and Asia have embraced WhatsApp far more than America (1.5B users globally, but only 23MM in the US) but that just means we can learn some lessons on how to leverage it. The best part? WhatsApp is free.

Usually, when I get looped into "should recruiting have it's own social channels" fights, the fight is based on feelings and politics. How controlling is marketing being? How willing are you to care and feed the channel? Etc. But Hubspot offers a smart set of arguments as when when you should (and should not) launch your own dedicated social channels.

It feels like everyone's still hot on Instagram as a tool for growing brand awareness and engagement (I have doubts as I haven't seen great metrics on how many people search Instagram like that, and you have to pay money to get a call to action on a post, but I digress). So if you're ready to raise your instagram game, take some tips from professional Instagram managers.

File Under: Great Use of Not New Tech. Chiquita Banana put a Spotify code on their banana labels so that you could point your phone at it and listen to a playlist. Cute, right? But what if instead of just making a nice little playlist, you built a playlist of your executives on podcasts, or your recent favorite podcasts? The tech is free, so if you're leveraging podcasts in your content building (and Spotify is going HARD on podcasts right now), this might be a clever way to connect physical with the digital.

There's always a contingent looking "ahead" at cool marketing tactics. For them, I ask: are you thinking about interactive marketing yet? Be they games, AR/VR, even "choose your own adventure"-type story-telling, getting people to make choices within your marketing makes your messages more engaging and memorable. Okay, I scared you with the AR/VR thing, sorry. But quizzes count (sorta). And what if instead of "a day in the life" video, you let people choose what the employee was going to do? Get coffee or prep for the meeting? Research a client via Google or other channel? Make a series of options that people can choose and see the impact those choices make in their day. Maybe double down and work with your instruction-design people (assuming you have one of those) to show how each choice suggests that the candidate is or isn't a likely fit with your brand (without being ham-fisted about it).

Interesting LinkedIn Stats. My fave? Pinterest is FAR MORE trusted than Facebook. I bring this up because FB is about to be a VERY problematic place to run ads, I believe.

Here's a nice juicy article on how to write short stories in your posts to create more clicks and engagement. This article didn't feel at all like the usual run-of-the-mill listicle, but had some great new ideas that get your readers to really chew over your ideas.

As a followup from last week's post about the Facebook boycott, there's some skepticism that these companies have the most altruistic reasons for cancelling their FB ad buys. And while interesting on its own, I think it brings up some warnings about tying your brand too closely to corporate social responsibility. It's a bit more of a mine field these days, so step carefully.

Need some ideas as to what kind of content you should build? Look to your own social media metrics.

Let's talk Tik Tok! Or maybe we shouldn't! Just as the all-dancing, all-singing social platform starts to gain traction as a legitimate branding platform, it gets branded as a state agency intelligence operation. But when has a little espionage stopped "the kids" from singing? (That's the entire plot of Val Kilmer's Top Secret, btw.) So if you're ready to ignore potential Trump/Bezos bans of the social channel, here are so suggestions on how to do it right. My favorite? Think of it as an education platform first.

I get a lot of gruff when I say this, but. firmly believe it. When you’re posting to Facebook and Instagram, you aren’t competing with their employer brands, but with Ryan Gosling and 90 Day Fiancé memes. So if you want to stand out, you have to raise your sights higher. So here are 10 (non-EB) Instagram accounts who are killing it. These brands are telling compelling stories in a single image, and that’s what you’re up against. Suddenly, that pick of 20 employees standing next to each other in two rows like it’s 2nd grade picture day doesn’t cut it.

Instagram’s “Tik Tok-inspired” Reels might be the Gen Z content tool compromise you were waiting for: Tik Tok content, Instagram Reach and Facebook ad infrastructure. Here’s what you need to know now.

So, anyone who reads my blogs or follows me on Twitter will probably know two things about me. 1). I like to be practical; Blue Sky Aspirational Thought Leadership is alright on a stage somewhere but how does it translate into day-to-day "doing it" and 2). I like to look at low cost options as a lot