Not enough attention has been paid to "predictive analytics"when it comes to employer branding. Predictive analytics is the mechanics that suggests what movie you should watch next or what products you might also be interested in. Maybe not in a "you might also be interested in this job" way, but what about predicting what information and content a candidate needs to see next to make a decision on the company. By way of example, here are 7 emerging ways to use predictive analytics.

Metrics, anyone? EB Rock star Shaunda Zilich writes up a nice piece on EB metrics. I was going to quibble with it until I realized that the best part of the article is unstated: Metrics are gibberish until you decide what your strategy is first. You can measure oodles of things and easily get batted around like a leaf on the wind unless you have clearly defined what you are trying to do and deciding the metrics on that. Once I saw that, I realized how great the article was.