In uncertain times, helpful content can bring companies and consumers closer together. Learn how to build a content marketing strategy to best address your audience's needs in times of crisis.
Your customers aren't interested in your COVID messaging anymore, what now?
This is interesting because we may have entered "Covid fatigue," where we're all sick of getting those emails on how that company you bought a puzzle from three years ago is changing because of the pandemic. My take away? Less talk, more showing. Nike doesn't talk about design as much as it shows it, which is why people see it as authentically design-focused.
Content Marketing During and After a Global Crisis
"Learn more about how to shift and evolve your content marketing during and after a crisis, to speak to your community, get connected, and stay relevant."