It's a little "let's all hold hands!" for my taste, but this article talks about how you build a sense of team spirit when your team is remote and you only get together once or twice a year. But the points raised remind us that the macro trend of remote work is increasing (and unlikely to change), so you need to re-think what your culture and brand might be when your people don't sit next to each other all day.

It feels reasonable to me that in a time of virtual/remote everything, the thing that will help bring people together and build connection and increase productivity is shared learning. What we learn together is what keeps us together. That holiday zoom class where everyone learned to make gnocchi in their own kitchens was the highlight of your Q4? Keep that in mind and start supporting shared learning experiences at work as a means of developing culture.

Lately, I've been talking about the four drivers of your employer brand (See article on ERE): Culture, Leadership, Options and Policies. Since we're all working from home, you might be realizing how distracted we all are: kids, pets, life in general, etc. So what if you suggest making a formal policy to help employees feel more comfortable working like this (I still hear people apologizing about their kid in the background asking for a snack: dude, that's all of us!).