I know I’m bringing up Google a lot today, but I was interested in all this data they had around what messages work for video games. Like applying for jobs, video games aren’t simply transactional: they assume that the user will be spending a lot of their time on them, so the pitch isn’t necessarily what you’d think. For example, video game ads that focus on features and direct calls to action didn’t work when depth of control and motion tended to drive engagement.

From digital ad spend overtaking traditional and the growth of mobile to the most resilient advertising channels during the Covid-19 pandemic, here are 13 stats that show how advertising is changing in 2020 and beyond.Here are some stats which (once you get beyond the obvious), show you how much the ad market has changed in the last 6 months. For example, mobile isn’t big, it’s bigger than anything else (so you need a mobile strategy, and relying on “programmatic” isn’t enough). Google’s ad revenue went down for the first time… ever. Podcasting keeps growing. E-sports is a real thing. And expect that digital will dominate out-of-home ads.