A survey of Fortune 1000 executives sheds light on the cultural barriers to change.

Google's Official Digital Marketing Publication. Explore the three types of marketing incrementality and what each type can be used for.

Because employer branding as a function is so incredibly complex, it seems like the people who do it each have their own "process" for development. Some people are copy-writers, some people approach it more visually. Some people leverage their tech stack. And others work the internal politics side to develop something that will have immediate buy-in. Those are all possible ways to do it. But what if you had something stronger, something that yo could build creative on top of, something that was tech agnostic, or could shut down petty squabbles internally quickly? Because such a thing might exist? What is your employer brand built on?

If you're going to force your candidates through your TSA-like ATS (huh... they share the same letters... weird), you better be taking advantage of it as a shared point of contact (and data) for candidates and recruiters.

Metrics, anyone? EB Rock star Shaunda Zilich writes up a nice piece on EB metrics. I was going to quibble with it until I realized that the best part of the article is unstated: Metrics are gibberish until you decide what your strategy is first. You can measure oodles of things and easily get batted around like a leaf on the wind unless you have clearly defined what you are trying to do and deciding the metrics on that. Once I saw that, I realized how great the article was.