Patagonia shows corporate activism is simpler than it looks
From climate change to voting rights, Patagonia has been willing to risk backlash by taking positions on contentious social issues. It's a risk that has paid off.
A test for leaders: Creating certainty amid uncertainty
Prediction: we've reached "peak inspiration" with our brand messaging. We needed that sense of hope to get through the initial freak-out, and some companies did a great job with it. But leaning too much on inspiration can feel like eating too much of that chocolate bunny. Beyond peak-inspiration? Getting the work done. Where we get back to the pleasures of doing good work.