New Brand Architecture for a Fragmented, Digital, Purpose-Fueled World, Part 1 – The Problem"We’ve gone from one brand for every 1,700 people in 2,000 to one for just 158 people today. At this rate, we’ll soon be outnumbered."#purpose#brand#architecture·brandingmag.com·Dec 22, 2020New Brand Architecture for a Fragmented, Digital, Purpose-Fueled World, Part 1 – The Problem