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Building a Successful Brand: What Does It Mean in 2020?
Building a Successful Brand: What Does It Mean in 2020?
Branding Magazine takes a few steps back and asks, "what does brand success look like in 2020?" It's an interesting question for us employer branders, as many of us still have to explain our job and occasionally justify our existence (ugh). It's not a complex article, but might help you simplify your approach to what matters.
·brandingmag.com·
Building a Successful Brand: What Does It Mean in 2020?
The Portraits of Refugee Coders Are Cleverly Hidden in the Websites of the Companies They Work For
The Portraits of Refugee Coders Are Cleverly Hidden in the Websites of the Companies They Work For
There's something to be said for employer branding existing in the details, that it is strongest when it exists in the places where you'd expect it. Which is why I love this company's example of using its own website source code to tell a meaningful story about what it stands for.
·adweek.com·
The Portraits of Refugee Coders Are Cleverly Hidden in the Websites of the Companies They Work For
8 Types Of Brand Extension | Branding Strategy Insider
8 Types Of Brand Extension | Branding Strategy Insider
Consumer brand folks spend a lot of time thinking about brand extension, taking a success in one product and extending it to more. There are eight defined ways of extending the brand, and while some of them don't obviously apply to EB'ers, there are some that will turn your gears quite a bit.
·brandingstrategyinsider.com·
8 Types Of Brand Extension | Branding Strategy Insider
How Retailers Can Reach Consumers Who Aren’t Spending
How Retailers Can Reach Consumers Who Aren’t Spending
Feeling like you're behind the curve (and the 8-ball) on adjusting to the new reality? Don't feel confident taking a big leap forward? Don't feel like your leadership knows how to help you change? Take some queues from consumer brand shifts as they try to figure how to reach customers who aren't buying.
·hbr.org·
How Retailers Can Reach Consumers Who Aren’t Spending
How Brands Like Google, Twitch, and Sephora Built Brand Communities — and How You Can, Too
How Brands Like Google, Twitch, and Sephora Built Brand Communities — and How You Can, Too
Has anyone come across a legitimately good (not “good enough”) talent community? I still haven’t. But I have hope that it can be done, especially when I see consumer-side communities grow. Here are some examples on a strong community and how they got that way. P.S. the word “community” suggests two-way communication. P.P.S. If you think spamming people with open requisitions is a “valuable service,” try again.
·blog.hubspot.com·
How Brands Like Google, Twitch, and Sephora Built Brand Communities — and How You Can, Too