Creativity can seem like a mysterious process. But many of the most creative people understand that you can actually break it down into a simple formula, involving what researcher Douglas Hofstadter calls “jootsing.” Here’s how understanding systems can help us think more creatively.

There's a natural push/pull in building an employer brand. On one hand, you want to get as many perspectives included as possible, but that leads to group-think and camel creation. Alternatively, you could do it on your own, but best of luck getting any buy-in when the time comes. What's an employer brander to do? Here are some ideas on how to get the group to solve problems together.

One of the challenges EB is grappling with in the face of mandated remote work is how to collaborate, brain-storm or just workshop an idea together. EB, because it connects all the parts of the company, is inherently collaborative, and Zoom (et al) doesn’t really get many people’s creative juices flowing. So here are some ideas on how to brainstorm when no one can share a room with a white board and those massive post-it notes.